--- title: "DeWalt vs Pelican: Which is searched more?" description: "Is DeWalt or Pelican more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooler box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dewalt-vs-pelican" publisher: "Brandwave" --- # DeWalt vs Pelican: Which is searched more? Is DeWalt or Pelican more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooler box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Pelican - **Competitive set**: Cooler box brands - **Market**: Global - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 0.68% - **Pelican Share of Search**: 2.5% ## Is DeWalt or Pelican more popular in search? - In September 2026, Pelican had more branded searches than DeWalt among cooler box brands worldwide. Pelican had about 18,900 branded searches, while DeWalt had 5,120. Pelican made up 2.5% of all cooler box brand searches we track, and DeWalt accounted for 0.68%. - Pelican was ahead of DeWalt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among cooler box brands worldwide moved from 0.41% to 0.68%, and its estimated monthly branded searches moved from 2.4K to 5.1K. - Across the 12 months ending September 2026, Pelican’s share of searches among cooler box brands worldwide moved from 2.2% to 2.5%, and its estimated monthly branded searches moved from 12.7K to 18.9K. ## Top cooler box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pelican was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RTIC | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | YETI | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Coleman | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Igloo | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Engel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Pelican | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dometic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hydro Flask | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Icey-Tek | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cooler box brands - Asked ChatGPT "Which cooler box brand should I buy?": 1. RTIC, 2. Coleman, 3. YETI, 4. Igloo - Asked ChatGPT "What are the best cooler box brands?": 1. YETI, 2. RTIC, 3. Coleman, 4. Igloo, 5. Pelican, 6. Engel - Asked ChatGPT "What's the best cooler box brand for camping and travel?": 1. YETI, 2. Coleman, 3. RTIC, 4. Engel, 5. Igloo - Searched Google, AI Overview "best cooler box": 1. YETI, 2. RTIC, 3. Coleman, 4. Engel, 5. Igloo - Searched Google, AI Overview "insulated cooler box": 1. Igloo, 2. Coleman, 3. RTIC Not named in any answer: Dometic, DeWalt, Hydro Flask and Icey-Tek. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cooler box brands worldwide in September 2026? - Estimated monthly branded searches for DeWalt worldwide rose 115.1% over 12 measured months, from 2.4K to 5.1K in September 2026. - Estimated monthly branded searches for Pelican worldwide rose 48.8% over 12 measured months, from 12.7K to 18.9K in September 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Pelican estimated searches | Pelican Share of Search | Pelican rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.41% | 10 | 12.7K | 2.2% | 6 | | Nov 2025 | 2.1K | 0.31% | 10 | 15.4K | 2.3% | 6 | | Dec 2025 | 2.4K | 0.31% | 10 | 12.8K | 1.7% | 6 | | Jan 2026 | 2.1K | 0.42% | 10 | 10.6K | 2.2% | 7 | | Feb 2026 | 1.9K | 0.39% | 10 | 10.5K | 2.2% | 6 | | Mar 2026 | 3.3K | 0.47% | 10 | 15.4K | 2.2% | 6 | | Apr 2026 | 3.4K | 0.4% | 10 | 18.9K | 2.2% | 6 | | May 2026 | 9.5K | 0.84% | 9 | 23.1K | 2.1% | 6 | | Jun 2026 | 9.5K | 0.72% | 9 | 28.4K | 2.2% | 6 | | Jul 2026 | 10.2K | 0.8% | 8 | 28.3K | 2.2% | 6 | | Aug 2026 | 11K | 1% | 8 | 23.2K | 2.2% | 6 | | Sep 2026 | 5.1K | 0.68% | 8 | 18.9K | 2.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Pelican’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt cool box” and “dewalt cooler”, summed into one figure. - **Pelican**: Measured on the search terms “pelican backpack cooler”, “pelican cooler”, “pelican cooler box”, “pelican esky”, “pelican ice box” and “pelican soft cooler”, summed into one figure. - [DeWalt profile](/demand/global-en/brands/dewalt) - [Pelican profile](/demand/global-en/brands/pelican) - [All cooler box brands worldwide](/demand/global-en/categories/cooler-box-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Pelican more popular in search? In September 2026, Pelican had more branded searches than DeWalt among cooler box brands worldwide. Pelican had about 18,900 branded searches, while DeWalt had 5,120. Pelican made up 2.5% of all cooler box brand searches we track, and DeWalt accounted for 0.68%. ## Cite this page Brandwave. "DeWalt vs Pelican: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dewalt-vs-pelican This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dewalt-vs-pelican. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.