--- title: "DeWalt vs Kreg: Which is searched more?" description: "Is DeWalt or Kreg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Router table brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dewalt-vs-kreg" publisher: "Brandwave" --- # DeWalt vs Kreg: Which is searched more? Is DeWalt or Kreg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Router table brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Kreg - **Competitive set**: Router table brands - **Market**: Global - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 40.2% - **Kreg Share of Search**: 1.3% ## Is DeWalt or Kreg more popular in search? - In September 2026, DeWalt had more branded searches than Kreg among router table brands worldwide. DeWalt had about 673,000 branded searches, while Kreg had 22,200. DeWalt made up 40.2% of all router table brand searches we track, and Kreg accounted for 1.3%. - DeWalt was ahead of Kreg in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among router table brands worldwide moved from 38% to 40.2%, and its estimated monthly branded searches held steady at 673K. - Across the 12 months ending September 2026, Kreg’s share of searches among router table brands worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top router table brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kreg appeared in all five answers. DeWalt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kreg | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bosch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | JessEm | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Grizzly | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Woodpeckers | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Freud | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about router table brands - Asked ChatGPT "Which router table brand should I buy?": 1. Kreg, 2. Bosch, 3. JessEm, 4. Woodpeckers - Asked ChatGPT "What are the best router table brands?": 1. Kreg, 2. JessEm, 3. Woodpeckers, 4. Bosch - Asked ChatGPT "What's the best router table brand for a workshop bench?": 1. Kreg, 2. Bosch, 3. JessEm - Searched Google, AI Overview "best router table": 1. Bosch, 2. Kreg - Searched Google, AI Overview "wood router table": 1. Grizzly, 2. Kreg Not named in any answer: DeWalt, Freud, Craftsman, Festool and Jet. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for router table brands worldwide in September 2026? - In September 2026, DeWalt lost share of searches among router table brands worldwide, from 41.3% to 40.2%. - Estimated monthly branded searches for Kreg worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Kreg estimated searches | Kreg Share of Search | Kreg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 38% | 1 | 27.1K | 1.5% | 6 | | Nov 2025 | 823K | 42.7% | 1 | 27.1K | 1.4% | 6 | | Dec 2025 | 823K | 44.6% | 1 | 22.2K | 1.2% | 6 | | Jan 2026 | 673K | 37.9% | 1 | 22.2K | 1.2% | 6 | | Feb 2026 | 673K | 38.6% | 1 | 22.2K | 1.3% | 6 | | Mar 2026 | 673K | 34.1% | 1 | 22.2K | 1.1% | 6 | | Apr 2026 | 673K | 36.8% | 1 | 22.2K | 1.2% | 6 | | May 2026 | 673K | 36.7% | 1 | 27.1K | 1.5% | 6 | | Jun 2026 | 673K | 38.8% | 1 | 18.1K | 1% | 6 | | Jul 2026 | 550K | 36.8% | 1 | 18.1K | 1.2% | 6 | | Aug 2026 | 673K | 41.3% | 1 | 18.1K | 1.1% | 6 | | Sep 2026 | 673K | 40.2% | 1 | 22.2K | 1.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Kreg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search term “dewalt”. - **Kreg**: Measured on the search term “kreg”. - [DeWalt profile](/demand/global-en/brands/dewalt) - [Kreg profile](/demand/global-en/brands/kreg) - [All router table brands worldwide](/demand/global-en/categories/router-table-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Kreg more popular in search? In September 2026, DeWalt had more branded searches than Kreg among router table brands worldwide. DeWalt had about 673,000 branded searches, while Kreg had 22,200. DeWalt made up 40.2% of all router table brand searches we track, and Kreg accounted for 1.3%. ## Cite this page Brandwave. "DeWalt vs Kreg: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dewalt-vs-kreg This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dewalt-vs-kreg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.