---
title: "DeWalt vs Kennedy: Which is more popular by branded search?"
description: "Which is more popular in search, DeWalt or Kennedy? Compare estimated monthly branded-search demand and Share of Search inside the Tool chest brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dewalt-vs-kennedy"
publisher: "Brandwave"
---

# DeWalt vs Kennedy: Which is more popular by branded search?

Which is more popular in search, DeWalt or Kennedy? Compare estimated monthly branded-search demand and Share of Search inside the Tool chest brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DeWalt and Kennedy
- **Competitive set**: Tool chest brands
- **Market**: Global
- **Month measured**: Aug 2026
- **DeWalt Share of Search**: 26.6%
- **Kennedy Share of Search**: 0.06%

## Which is more popular in search, DeWalt or Kennedy?

- In August 2026, DeWalt had more branded searches than Kennedy among tool chest brands worldwide. DeWalt was estimated to have 673K branded searches compared to Kennedy’s 1.6K, and held a 26.6% Share of Search versus Kennedy’s 0.06%.
- DeWalt was ahead of Kennedy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among tool chest brands worldwide moved from 22.8% to 26.6%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Kennedy’s estimated Share of Search among tool chest brands worldwide held steady at 0.06%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

## How did search popularity change for tool chest brands worldwide in August 2026?

- In August 2026, DeWalt gained estimated Share of Search among tool chest brands worldwide, from 22.9% to 26.6%.
- Estimated monthly branded searches for Kennedy worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Month by month

| Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Kennedy estimated searches | Kennedy Share of Search | Kennedy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 22.8% | 2 | 1.9K | 0.06% | 5 |
| Nov 2025 | 823K | 26.5% | 2 | 1.9K | 0.06% | 5 |
| Dec 2025 | 823K | 26.6% | 2 | 1.3K | 0.04% | 5 |
| Jan 2026 | 673K | 26.5% | 2 | 1.6K | 0.06% | 5 |
| Feb 2026 | 673K | 26.6% | 2 | 1.6K | 0.06% | 5 |
| Mar 2026 | 673K | 26.5% | 2 | 1.6K | 0.06% | 5 |
| Apr 2026 | 673K | 26.6% | 2 | 1.6K | 0.06% | 5 |
| May 2026 | 673K | 26.5% | 2 | 1.6K | 0.06% | 5 |
| Jun 2026 | 673K | 26.6% | 2 | 1.3K | 0.05% | 5 |
| Jul 2026 | 550K | 22.9% | 2 | 1.6K | 0.07% | 5 |
| Aug 2026 | 673K | 26.6% | 2 | 1.6K | 0.06% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Kennedy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DeWalt**: Measured on the search term “dewalt”.
- **Kennedy**: Measured on the search term “kennedy tools”.

- [DeWalt profile](/demand/global-en/brands/dewalt)
- [Kennedy profile](/demand/global-en/brands/kennedy)
- [All tool chest brands worldwide](/demand/global-en/categories/tool-chest-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DeWalt or Kennedy?

In August 2026, DeWalt had more branded searches than Kennedy among tool chest brands worldwide. DeWalt was estimated to have 673K branded searches compared to Kennedy’s 1.6K, and held a 26.6% Share of Search versus Kennedy’s 0.06%.

## Cite this page

Brandwave. "DeWalt vs Kennedy: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dewalt-vs-kennedy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dewalt-vs-kennedy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.