--- title: "DeWalt vs IDEAL: Which is searched more?" description: "Is DeWalt or IDEAL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cable stripper brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dewalt-vs-ideal-industries" publisher: "Brandwave" --- # DeWalt vs IDEAL: Which is searched more? Is DeWalt or IDEAL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cable stripper brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and IDEAL - **Competitive set**: Cable stripper brands - **Market**: Global - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 23.4% - **IDEAL Share of Search**: 0.05% ## Is DeWalt or IDEAL more popular in search? - In September 2026, DeWalt had more branded searches than IDEAL among cable stripper brands worldwide. DeWalt had about 673,000 branded searches, while IDEAL had 1,300. DeWalt made up 23.4% of all cable stripper brand searches we track, and IDEAL accounted for 0.05%. - DeWalt was ahead of IDEAL in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among cable stripper brands worldwide moved from 20.7% to 23.4%, and its estimated monthly branded searches held steady at 673K. - Across the 12 months ending September 2026, IDEAL’s share of searches among cable stripper brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 1.3K. ## Top cable stripper brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IDEAL was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Klein Tools | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Knipex | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Milwaukee | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | IDEAL | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cable stripper brands - Asked ChatGPT "Which cable stripper brand should I buy?": 1. Klein Tools, 2. Knipex, 3. Milwaukee - Asked ChatGPT "What are the best cable stripper brands?": 1. Klein Tools, 2. Knipex, 3. IDEAL, 4. Milwaukee - Asked ChatGPT "What's the best cable stripper brand for wire stripping?": 1. Klein Tools, 2. Knipex, 3. IDEAL, 4. Milwaukee - Searched Google, AI Overview "best wire stripper": 1. Klein Tools, 2. Knipex - Searched Google, AI Overview "cable stripper tool": 1. Knipex, 2. Klein Tools, 3. Milwaukee Not named in any answer: DeWalt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cable stripper brands worldwide in September 2026? Neither DeWalt nor IDEAL moved beyond provider rounding among cable stripper brands in Sep 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | IDEAL estimated searches | IDEAL Share of Search | IDEAL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 20.7% | 2 | 1.3K | 0.04% | 5 | | Nov 2025 | 823K | 24.2% | 2 | 1.3K | 0.04% | 5 | | Dec 2025 | 823K | 24% | 2 | 1.3K | 0.04% | 5 | | Jan 2026 | 673K | 23.7% | 2 | 1.3K | 0.05% | 5 | | Feb 2026 | 673K | 23.7% | 2 | 1.3K | 0.05% | 5 | | Mar 2026 | 673K | 23.7% | 2 | 1.6K | 0.06% | 5 | | Apr 2026 | 673K | 23.7% | 2 | 1.3K | 0.05% | 5 | | May 2026 | 673K | 24% | 2 | 1K | 0.04% | 5 | | Jun 2026 | 673K | 24% | 2 | 1K | 0.04% | 5 | | Jul 2026 | 550K | 20.5% | 2 | 1K | 0.04% | 5 | | Aug 2026 | 673K | 23.4% | 2 | 1K | 0.03% | 5 | | Sep 2026 | 673K | 23.4% | 2 | 1.3K | 0.05% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and IDEAL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search term “dewalt”. - **IDEAL**: Measured on the search term “ideal wire stripper”. - [DeWalt profile](/demand/global-en/brands/dewalt) - [IDEAL profile](/demand/global-en/brands/ideal-industries) - [All cable stripper brands worldwide](/demand/global-en/categories/cable-stripper-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or IDEAL more popular in search? In September 2026, DeWalt had more branded searches than IDEAL among cable stripper brands worldwide. DeWalt had about 673,000 branded searches, while IDEAL had 1,300. DeWalt made up 23.4% of all cable stripper brand searches we track, and IDEAL accounted for 0.05%. ## Cite this page Brandwave. "DeWalt vs IDEAL: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dewalt-vs-ideal-industries This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dewalt-vs-ideal-industries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.