---
title: "DeWalt vs Icey-Tek: Which is searched more?"
description: "Which is more popular in search, DeWalt or Icey-Tek? Compare estimated monthly branded-search demand and Share of Search inside the Cool box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dewalt-vs-icey-tek"
publisher: "Brandwave"
---

# DeWalt vs Icey-Tek: Which is searched more?

Which is more popular in search, DeWalt or Icey-Tek? Compare estimated monthly branded-search demand and Share of Search inside the Cool box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DeWalt and Icey-Tek
- **Competitive set**: Cool box brands
- **Market**: Global
- **Month measured**: Sep 2026
- **DeWalt Share of Search**: 59.8%
- **Icey-Tek Share of Search**: 0.31%

## Which is more popular in search, DeWalt or Icey-Tek?

- In September 2026, DeWalt had more branded searches than Icey-Tek among cool box brands worldwide. DeWalt was estimated to have 673K branded searches compared to Icey-Tek’s 3.5K, and held a 59.8% Share of Search versus Icey-Tek’s 0.31%.
- DeWalt was ahead of Icey-Tek in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among cool box brands worldwide moved from 60.2% to 59.8%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Icey-Tek’s estimated Share of Search among cool box brands worldwide held steady at 0.31%, and its estimated monthly branded searches held steady at 3.5K.

## How did search popularity change for cool box brands worldwide in September 2026?

- In September 2026, DeWalt gained estimated Share of Search among cool box brands worldwide, from 54.2% to 59.8%.

## Month by month

| Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Icey-Tek estimated searches | Icey-Tek Share of Search | Icey-Tek rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 60.2% | 1 | 3.5K | 0.31% | 6 |
| Nov 2025 | 823K | 66.7% | 1 | 4.3K | 0.34% | 5 |
| Dec 2025 | 823K | 67.3% | 1 | 5.1K | 0.42% | 5 |
| Jan 2026 | 673K | 62.7% | 1 | 4.3K | 0.4% | 6 |
| Feb 2026 | 673K | 65.5% | 1 | 3.5K | 0.34% | 6 |
| Mar 2026 | 673K | 58.6% | 1 | 3.5K | 0.3% | 6 |
| Apr 2026 | 673K | 54.3% | 1 | 3.4K | 0.28% | 6 |
| May 2026 | 673K | 52.9% | 1 | 5.2K | 0.41% | 6 |
| Jun 2026 | 673K | 52.8% | 1 | 4.3K | 0.33% | 6 |
| Jul 2026 | 550K | 47.4% | 1 | 5.2K | 0.45% | 6 |
| Aug 2026 | 673K | 54.2% | 1 | 5.3K | 0.42% | 6 |
| Sep 2026 | 673K | 59.8% | 1 | 3.5K | 0.31% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Icey-Tek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DeWalt**: Measured on the search term “dewalt”.
- **Icey-Tek**: Measured on the search terms “icey tek”, “icey tek cooler” and “icey tek esky”, summed into one figure.

- [DeWalt profile](/demand/global-en/brands/dewalt)
- [Icey-Tek profile](/demand/global-en/brands/icey-tek)
- [All cool box brands worldwide](/demand/global-en/categories/cool-box-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DeWalt or Icey-Tek?

In September 2026, DeWalt had more branded searches than Icey-Tek among cool box brands worldwide. DeWalt was estimated to have 673K branded searches compared to Icey-Tek’s 3.5K, and held a 59.8% Share of Search versus Icey-Tek’s 0.31%.

## Cite this page

Brandwave. "DeWalt vs Icey-Tek: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dewalt-vs-icey-tek

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dewalt-vs-icey-tek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.