--- title: "DeWalt vs Fluke: Which is searched more?" description: "Is DeWalt or Fluke more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laser distance meter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dewalt-vs-fluke" publisher: "Brandwave" --- # DeWalt vs Fluke: Which is searched more? Is DeWalt or Fluke more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laser distance meter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Fluke - **Competitive set**: Laser distance meter brands - **Market**: Global - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 11.3% - **Fluke Share of Search**: 2.7% ## Is DeWalt or Fluke more popular in search? - In September 2026, DeWalt had more branded searches than Fluke among laser distance meter brands worldwide. DeWalt had about 2,900 branded searches, while Fluke had 690. DeWalt made up 11.3% of all laser distance meter brand searches we track, and Fluke accounted for 2.7%. - DeWalt was ahead of Fluke in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among laser distance meter brands worldwide moved from 11.6% to 11.3%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending September 2026, Fluke’s share of searches among laser distance meter brands worldwide moved from 2.5% to 2.7%, and its estimated monthly branded searches moved from 620 to 690. ## Top laser distance meter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, DeWalt was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fluke did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Leica DISTO | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | DeWalt | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Fluke | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about laser distance meter brands - Asked ChatGPT "Which laser distance meter brand should I buy?": 1. Bosch, 2. Leica DISTO, 3. DeWalt - Asked ChatGPT "What are the best laser distance meter brands?": 1. Leica DISTO, 2. Bosch, 3. DeWalt - Asked ChatGPT "What's the best laser distance meter brand for measuring rooms?": 1. Bosch, 2. Leica DISTO - Searched Google, AI Overview "best laser distance meter": 1. Bosch, 2. Leica DISTO Not named in any answer: Fluke. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for laser distance meter brands worldwide in September 2026? - In September 2026, DeWalt lost share of searches among laser distance meter brands worldwide, from 12.1% to 11.3%. - Estimated monthly branded searches for Fluke worldwide rose 11.3% over 12 measured months, from 620 to 690 in September 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Fluke estimated searches | Fluke Share of Search | Fluke rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 11.6% | 3 | 620 | 2.5% | 4 | | Nov 2025 | 3.6K | 12.7% | 3 | 640 | 2.3% | 4 | | Dec 2025 | 2.9K | 10.9% | 3 | 530 | 2% | 4 | | Jan 2026 | 2.9K | 11.2% | 3 | 500 | 1.9% | 4 | | Feb 2026 | 2.9K | 11% | 3 | 570 | 2.2% | 4 | | Mar 2026 | 2.9K | 11.2% | 3 | 590 | 2.3% | 4 | | Apr 2026 | 2.9K | 11.5% | 3 | 570 | 2.3% | 4 | | May 2026 | 2.9K | 11.6% | 3 | 550 | 2.2% | 4 | | Jun 2026 | 2.4K | 10.4% | 3 | 550 | 2.4% | 4 | | Jul 2026 | 2.9K | 12.1% | 3 | 550 | 2.3% | 4 | | Aug 2026 | 2.9K | 12.1% | 3 | 640 | 2.7% | 4 | | Sep 2026 | 2.9K | 11.3% | 3 | 690 | 2.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Fluke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search term “dewalt laser measure”. - **Fluke**: Measured on the search terms “fluke distance meter”, “fluke laser distance meter” and “fluke laser measure”, summed into one figure. - [DeWalt profile](/demand/global-en/brands/dewalt) - [Fluke profile](/demand/global-en/brands/fluke) - [All laser distance meter brands worldwide](/demand/global-en/categories/laser-distance-meter-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Fluke more popular in search? In September 2026, DeWalt had more branded searches than Fluke among laser distance meter brands worldwide. DeWalt had about 2,900 branded searches, while Fluke had 690. DeWalt made up 11.3% of all laser distance meter brand searches we track, and Fluke accounted for 2.7%. ## Cite this page Brandwave. "DeWalt vs Fluke: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dewalt-vs-fluke This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dewalt-vs-fluke. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.