---
title: "Devold vs Mons Royale: Which is searched more?"
description: "Which is more popular in search, Devold or Mons Royale? Compare estimated monthly branded-search demand and Share of Search inside the Merino clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/devold-vs-mons-royale"
publisher: "Brandwave"
---

# Devold vs Mons Royale: Which is searched more?

Which is more popular in search, Devold or Mons Royale? Compare estimated monthly branded-search demand and Share of Search inside the Merino clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Devold and Mons Royale
- **Competitive set**: Merino clothing brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Devold Share of Search**: 14.3%
- **Mons Royale Share of Search**: 21.3%

## Which is more popular in search, Devold or Mons Royale?

- In August 2026, Mons Royale had more branded searches than Devold among merino clothing brands worldwide. Mons Royale was estimated to have 33.1K branded searches compared to Devold’s 22.2K, and held a 21.3% Share of Search versus Devold’s 14.3%.
- The lead changed hands once in the 11 months ending August 2026: Mons Royale took it in March 2026.
- Across the 11 months ending August 2026, Devold’s estimated Share of Search among merino clothing brands worldwide moved from 16.3% to 14.3%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Mons Royale’s estimated Share of Search among merino clothing brands worldwide moved from 13.4% to 21.3%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

## How did search popularity change for merino clothing brands worldwide in August 2026?

- Estimated monthly branded searches for Mons Royale worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
- Estimated monthly branded searches for Devold worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Month by month

| Month | Devold estimated searches | Devold Share of Search | Devold rank | Mons Royale estimated searches | Mons Royale Share of Search | Mons Royale rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 16.3% | 2 | 27.1K | 13.4% | 3 |
| Nov 2025 | 60.5K | 17.3% | 2 | 33.1K | 9.5% | 3 |
| Dec 2025 | 49.5K | 12.7% | 2 | 33.1K | 8.5% | 3 |
| Jan 2026 | 49.5K | 17.1% | 2 | 33.1K | 11.4% | 3 |
| Feb 2026 | 33.1K | 16.4% | 2 | 27.1K | 13.4% | 3 |
| Mar 2026 | 22.2K | 14.4% | 3 | 33.1K | 21.5% | 2 |
| Apr 2026 | 18.1K | 14% | 3 | 27.1K | 21% | 2 |
| May 2026 | 18.1K | 14% | 3 | 27.1K | 21% | 2 |
| Jun 2026 | 14.8K | 11.8% | 3 | 27.1K | 21.6% | 2 |
| Jul 2026 | 18.1K | 14% | 3 | 27.1K | 21% | 2 |
| Aug 2026 | 22.2K | 14.3% | 3 | 33.1K | 21.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Devold’s and Mons Royale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Devold**: Measured on the search term “devold”.
- **Mons Royale**: Measured on the search term “mons royale”.

- [Devold profile](/demand/global-en/brands/devold)
- [Mons Royale profile](/demand/global-en/brands/mons-royale)
- [All merino clothing brands worldwide](/demand/global-en/categories/merino-clothing-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Devold or Mons Royale?

In August 2026, Mons Royale had more branded searches than Devold among merino clothing brands worldwide. Mons Royale was estimated to have 33.1K branded searches compared to Devold’s 22.2K, and held a 21.3% Share of Search versus Devold’s 14.3%.

## Cite this page

Brandwave. "Devold vs Mons Royale: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/devold-vs-mons-royale

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/devold-vs-mons-royale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.