--- title: "Device42 vs NetBox: Which is searched more?" description: "Is Device42 or NetBox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data centre infrastructure management set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/device42-vs-netbox" publisher: "Brandwave" --- # Device42 vs NetBox: Which is searched more? Is Device42 or NetBox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data centre infrastructure management set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Device42 and NetBox - **Competitive set**: Data centre infrastructure management - **Market**: Global - **Month measured**: Sep 2026 - **Device42 Share of Search**: 0.46% - **NetBox Share of Search**: 7.7% ## Is Device42 or NetBox more popular in search? - In September 2026, NetBox had more branded searches than Device42 among data centre infrastructure management worldwide. NetBox had about 74,000 branded searches, while Device42 had 4,400. NetBox made up 7.7% of all data centre infrastructure management searches we track, and Device42 accounted for 0.46%. - NetBox was ahead of Device42 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Device42’s share of searches among data centre infrastructure management worldwide moved from 0.85% to 0.46%, and its estimated monthly branded searches moved from 6.6K to 4.4K. - Across the 12 months ending September 2026, NetBox’s share of searches among data centre infrastructure management worldwide moved from 7.8% to 7.7%, and its estimated monthly branded searches moved from 60.5K to 74K. ## Top data centre infrastructure management in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Device42 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NetBox was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Device42 was listed before NetBox in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sunbird | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Schneider Electric | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Nlyte | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Hyperview | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Device42 | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Vertiv | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | NetBox | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about data centre infrastructure management - Asked ChatGPT "Which data centre infrastructure management system should I use?": 1. Sunbird, 2. Schneider Electric, 3. Hyperview, 4. NetBox, 5. Device42 - Asked ChatGPT "What are the best data centre infrastructure management systems?": 1. Sunbird, 2. Schneider Electric, 3. Nlyte, 4. Vertiv, 5. Hyperview, 6. Device42 - Asked ChatGPT "What's the best data centre infrastructure management system for data centre operations?": 1. Sunbird, 2. Schneider Electric, 3. Nlyte, 4. Vertiv - Searched Google, AI Overview "data centre infrastructure management": 1. Sunbird, 2. Nlyte, 3. Vertiv - Searched Google, AI Overview "dcim platform": 1. Sunbird, 2. Nlyte, 3. Schneider Electric, 4. Device42, 5. NetBox Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data centre infrastructure management worldwide in September 2026? - Estimated monthly branded searches for NetBox worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026. - Estimated monthly branded searches for Device42 worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. ## Month by month | Month | Device42 estimated searches | Device42 Share of Search | Device42 rank | NetBox estimated searches | NetBox Share of Search | NetBox rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 0.85% | 5 | 60.5K | 7.8% | 3 | | Nov 2025 | 5.4K | 0.7% | 5 | 60.5K | 7.9% | 3 | | Dec 2025 | 4.4K | 0.68% | 5 | 60.5K | 9.4% | 3 | | Jan 2026 | 5.4K | 0.69% | 5 | 74K | 9.5% | 3 | | Feb 2026 | 5.4K | 0.68% | 5 | 60.5K | 7.6% | 3 | | Mar 2026 | 5.4K | 0.58% | 5 | 74K | 7.9% | 3 | | Apr 2026 | 5.4K | 0.67% | 5 | 60.5K | 7.5% | 3 | | May 2026 | 4.4K | 0.53% | 5 | 74K | 9% | 3 | | Jun 2026 | 5.4K | 0.64% | 5 | 74K | 8.8% | 3 | | Jul 2026 | 5.4K | 0.66% | 5 | 74K | 9.1% | 3 | | Aug 2026 | 4.4K | 0.54% | 5 | 60.5K | 7.5% | 3 | | Sep 2026 | 4.4K | 0.46% | 5 | 74K | 7.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Device42’s and NetBox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Device42**: Measured on the search term “device42”. - **NetBox**: Measured on the search term “netbox”. - [Device42 profile](/demand/global-en/brands/device42) - [NetBox profile](/demand/global-en/brands/netbox) - [All data centre infrastructure management worldwide](/demand/global-en/categories/data-centre-infrastructure-management): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Device42 or NetBox more popular in search? In September 2026, NetBox had more branded searches than Device42 among data centre infrastructure management worldwide. NetBox had about 74,000 branded searches, while Device42 had 4,400. NetBox made up 7.7% of all data centre infrastructure management searches we track, and Device42 accounted for 0.46%. ## Cite this page Brandwave. "Device42 vs NetBox: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/device42-vs-netbox This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/device42-vs-netbox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.