--- title: "DevaCurl vs Kinky-Curly: Which is more popular?" description: "Is DevaCurl or Kinky-Curly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curly hair product brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/devacurl-vs-kinky-curly" publisher: "Brandwave" --- # DevaCurl vs Kinky-Curly: Which is more popular? Is DevaCurl or Kinky-Curly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curly hair product brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DevaCurl and Kinky-Curly - **Competitive set**: Curly hair product brands - **Market**: Global - **Month measured**: Oct 2026 - **DevaCurl Share of Search**: 6.2% - **Kinky-Curly Share of Search**: 2.7% ## Is DevaCurl or Kinky-Curly more popular in search? - In October 2026, DevaCurl had more branded searches than Kinky-Curly among curly hair product brands worldwide. DevaCurl had about 22,200 branded searches, while Kinky-Curly had 9,900. DevaCurl made up 6.2% of all curly hair product brand searches we track, and Kinky-Curly accounted for 2.7%. - DevaCurl was ahead of Kinky-Curly in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, DevaCurl’s share of searches among curly hair product brands worldwide moved from 7.3% to 6.2%, and its estimated monthly branded searches moved from 33.1K to 22.2K. - Across the 12 months ending October 2026, Kinky-Curly’s share of searches among curly hair product brands worldwide moved from 2.2% to 2.7%, and its estimated monthly branded searches held steady at 9.9K. ## Top curly hair product brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kinky-Curly was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. DevaCurl did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ouidad | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Not Your Mother's | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Curlsmith | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Mielle | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Briogeo | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Cantu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bounce Curl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | PATTERN Beauty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DevaCurl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kinky-Curly | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Uncle Funky's Daughter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jessicurl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about curly hair product brands - Asked ChatGPT "Which curly hair products should I use?": 1. Not Your Mother's, 2. Ouidad - Asked ChatGPT "What are the best curly hair product brands?": 1. Curlsmith, 2. Ouidad, 3. Not Your Mother's, 4. Mielle, 5. Briogeo - Asked ChatGPT "What's the best curl cream for frizzy hair?": 1. Ouidad, 2. Curlsmith - Searched Google, AI Overview "best curly hair products": 1. Briogeo, 2. Curlsmith, 3. Kinky-Curly, 4. Mielle Not named in any answer: Cantu, Bounce Curl, PATTERN Beauty, DevaCurl, Uncle Funky's Daughter and Jessicurl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for curly hair product brands worldwide in October 2026? - Estimated monthly branded searches for DevaCurl worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in October 2026. ## How has branded search for DevaCurl and Kinky-Curly changed worldwide over the last 12 months? | Month | DevaCurl estimated searches | DevaCurl Share of Search | DevaCurl rank | Kinky-Curly estimated searches | Kinky-Curly Share of Search | Kinky-Curly rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 33.1K | 7.3% | 6 | 9.9K | 2.2% | 8 | | Dec 2025 | 33.1K | 7.8% | 5 | 9.9K | 2.3% | 8 | | Jan 2026 | 27.1K | 7.1% | 5 | 9.9K | 2.6% | 8 | | Feb 2026 | 27.1K | 7.3% | 5 | 8.1K | 2.2% | 8 | | Mar 2026 | 33.1K | 7.9% | 5 | 9.9K | 2.4% | 8 | | Apr 2026 | 27.1K | 7.1% | 5 | 9.9K | 2.6% | 8 | | May 2026 | 27.1K | 6.9% | 5 | 9.9K | 2.5% | 8 | | Jun 2026 | 27.1K | 7.4% | 5 | 9.9K | 2.7% | 8 | | Jul 2026 | 27.1K | 7% | 6 | 9.9K | 2.6% | 8 | | Aug 2026 | 27.1K | 7.1% | 7 | 9.9K | 2.6% | 8 | | Sep 2026 | 22.2K | 6.3% | 7 | 9.9K | 2.8% | 8 | | Oct 2026 | 22.2K | 6.2% | 7 | 9.9K | 2.7% | 8 | ## How are DevaCurl’s and Kinky-Curly’s branded searches counted? Brandwave collects information about searches that people make online using DevaCurl’s and Kinky-Curly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DevaCurl**: Measured on the search term “devacurl”. - **Kinky-Curly**: Measured on the search term “kinky curly”. - [DevaCurl profile](/demand/global-en/brands/devacurl) - [Kinky-Curly profile](/demand/global-en/brands/kinky-curly) - [All curly hair product brands worldwide](/demand/global-en/categories/curly-hair-product-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DevaCurl or Kinky-Curly more popular in search? In October 2026, DevaCurl had more branded searches than Kinky-Curly among curly hair product brands worldwide. DevaCurl had about 22,200 branded searches, while Kinky-Curly had 9,900. DevaCurl made up 6.2% of all curly hair product brand searches we track, and Kinky-Curly accounted for 2.7%. ## Cite this page Brandwave. "DevaCurl vs Kinky-Curly: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/devacurl-vs-kinky-curly This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/devacurl-vs-kinky-curly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.