---
title: "Deuter vs Kathmandu: Which is searched more?"
description: "Which is more popular in search, Deuter or Kathmandu? Compare estimated monthly branded-search demand and Share of Search inside the Tramping pack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/deuter-vs-kathmandu"
publisher: "Brandwave"
---

# Deuter vs Kathmandu: Which is searched more?

Which is more popular in search, Deuter or Kathmandu? Compare estimated monthly branded-search demand and Share of Search inside the Tramping pack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Deuter and Kathmandu
- **Competitive set**: Tramping pack brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Deuter Share of Search**: 2.2%
- **Kathmandu Share of Search**: 60.2%

## Which is more popular in search, Deuter or Kathmandu?

- In September 2026, Kathmandu had more branded searches than Deuter among tramping pack brands worldwide. Kathmandu was estimated to have 550K branded searches compared to Deuter’s 20.2K, and held a 60.2% Share of Search versus Deuter’s 2.2%.
- Kathmandu was ahead of Deuter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deuter’s estimated Share of Search among tramping pack brands worldwide moved from 2% to 2.2%, and its estimated monthly branded searches moved from 19.9K to 20.2K.
- Across the 12 months ending September 2026, Kathmandu’s estimated Share of Search among tramping pack brands worldwide moved from 69.1% to 60.2%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for tramping pack brands worldwide in September 2026?

- In September 2026, Kathmandu lost estimated Share of Search among tramping pack brands worldwide, from 64.9% to 60.2%.
- Deuter’s estimated Share of Search among tramping pack brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.2% in September 2026.

## Month by month

| Month | Deuter estimated searches | Deuter Share of Search | Deuter rank | Kathmandu estimated searches | Kathmandu Share of Search | Kathmandu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 19.9K | 2% | 4 | 673K | 69.1% | 1 |
| Nov 2025 | 19.7K | 1.6% | 4 | 823K | 67.3% | 1 |
| Dec 2025 | 16.1K | 1.3% | 4 | 823K | 67.6% | 1 |
| Jan 2026 | 19.9K | 1.9% | 4 | 673K | 65% | 1 |
| Feb 2026 | 16.6K | 1.9% | 4 | 550K | 62.8% | 1 |
| Mar 2026 | 20.2K | 1.7% | 4 | 823K | 69.7% | 1 |
| Apr 2026 | 20.2K | 1.7% | 4 | 823K | 67.6% | 1 |
| May 2026 | 20.7K | 1.6% | 4 | 823K | 65.6% | 1 |
| Jun 2026 | 20.7K | 1.4% | 4 | 1M | 67.8% | 1 |
| Jul 2026 | 24.8K | 1.9% | 4 | 823K | 64.5% | 1 |
| Aug 2026 | 24.8K | 2% | 4 | 823K | 64.9% | 1 |
| Sep 2026 | 20.2K | 2.2% | 4 | 550K | 60.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Deuter’s and Kathmandu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Deuter**: Measured on the search terms “deuter backpack”, “deuter chalk bag”, “deuter hiking backpack” and “hiking backpack deuter”, summed into one figure.
- **Kathmandu**: Measured on the search term “kathmandu”.

- [Deuter profile](/demand/global-en/brands/deuter)
- [Kathmandu profile](/demand/global-en/brands/kathmandu)
- [All tramping pack brands worldwide](/demand/global-en/categories/tramping-pack-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Deuter or Kathmandu?

In September 2026, Kathmandu had more branded searches than Deuter among tramping pack brands worldwide. Kathmandu was estimated to have 550K branded searches compared to Deuter’s 20.2K, and held a 60.2% Share of Search versus Deuter’s 2.2%.

## Cite this page

Brandwave. "Deuter vs Kathmandu: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/deuter-vs-kathmandu

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/deuter-vs-kathmandu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.