---
title: "Deuter vs Gregory: Which is more popular by branded search?"
description: "Which is more popular in search, Deuter or Gregory? Compare estimated monthly branded-search demand and Share of Search inside the Hiking backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/deuter-vs-gregory-backpacks"
publisher: "Brandwave"
---

# Deuter vs Gregory: Which is more popular by branded search?

Which is more popular in search, Deuter or Gregory? Compare estimated monthly branded-search demand and Share of Search inside the Hiking backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Deuter and Gregory
- **Competitive set**: Hiking backpack brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Deuter Share of Search**: 14.5%
- **Gregory Share of Search**: 16.9%

## Which is more popular in search, Deuter or Gregory?

- In August 2026, Gregory had more branded searches than Deuter among hiking backpack brands worldwide. Gregory was estimated to have 29.2K branded searches compared to Deuter’s 25K, and held a 16.9% Share of Search versus Deuter’s 14.5%.
- Gregory was ahead of Deuter in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deuter’s estimated Share of Search among hiking backpack brands worldwide moved from 13.6% to 14.5%, and its estimated monthly branded searches moved from 20K to 25K.
- Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hiking backpack brands worldwide moved from 16.1% to 16.9%, and its estimated monthly branded searches moved from 23.7K to 29.2K.

## How did search popularity change for hiking backpack brands worldwide in August 2026?

- Deuter’s estimated Share of Search among hiking backpack brands worldwide has gained ground for 3 months in a row, from 12.1% to 14.5% in August 2026.
- Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.

## Month by month

| Month | Deuter estimated searches | Deuter Share of Search | Deuter rank | Gregory estimated searches | Gregory Share of Search | Gregory rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20K | 13.6% | 3 | 23.7K | 16.1% | 2 |
| Nov 2025 | 19.7K | 12.7% | 4 | 23.4K | 15.1% | 2 |
| Dec 2025 | 16.1K | 12.1% | 4 | 19.2K | 14.5% | 3 |
| Jan 2026 | 20K | 12.9% | 4 | 24.8K | 16% | 2 |
| Feb 2026 | 16.7K | 11.3% | 4 | 25.2K | 17.1% | 2 |
| Mar 2026 | 20.3K | 12.5% | 4 | 24K | 14.7% | 3 |
| Apr 2026 | 20.3K | 12.8% | 4 | 23.7K | 15% | 3 |
| May 2026 | 20.9K | 12.1% | 4 | 28.9K | 16.7% | 3 |
| Jun 2026 | 20.9K | 12.9% | 4 | 24K | 14.8% | 3 |
| Jul 2026 | 24.9K | 14.4% | 4 | 28.9K | 16.7% | 2 |
| Aug 2026 | 25K | 14.5% | 3 | 29.2K | 16.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Deuter’s and Gregory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Deuter**: Measured on the search terms “deuter backpack”, “deuter com”, “deuter hiking backpack” and “hiking backpack deuter”, summed into one figure.
- **Gregory**: Measured on the search terms “gregory backpack”, “gregory com” and “gregory hiking backpack”, summed into one figure.

- [Deuter profile](/demand/global-en/brands/deuter)
- [Gregory profile](/demand/global-en/brands/gregory-backpacks)
- [All hiking backpack brands worldwide](/demand/global-en/categories/hiking-backpack-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Deuter or Gregory?

In August 2026, Gregory had more branded searches than Deuter among hiking backpack brands worldwide. Gregory was estimated to have 29.2K branded searches compared to Deuter’s 25K, and held a 16.9% Share of Search versus Deuter’s 14.5%.

## Cite this page

Brandwave. "Deuter vs Gregory: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/deuter-vs-gregory-backpacks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/deuter-vs-gregory-backpacks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.