--- title: "Deuter vs Granite Gear: Which is more popular by branded search?" description: "Which is more popular in search, Deuter or Granite Gear? Compare estimated monthly branded-search demand and Share of Search inside the Hiking backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/deuter-vs-granite-gear" publisher: "Brandwave" --- # Deuter vs Granite Gear: Which is more popular by branded search? Which is more popular in search, Deuter or Granite Gear? Compare estimated monthly branded-search demand and Share of Search inside the Hiking backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deuter and Granite Gear - **Competitive set**: Hiking backpack brands - **Market**: Global - **Month measured**: Aug 2026 - **Deuter Share of Search**: 14.5% - **Granite Gear Share of Search**: 4.4% ## Which is more popular in search, Deuter or Granite Gear? - In August 2026, Deuter had more branded searches than Granite Gear among hiking backpack brands worldwide. Deuter was estimated to have 25K branded searches compared to Granite Gear’s 7.6K, and held a 14.5% Share of Search versus Granite Gear’s 4.4%. - Deuter was ahead of Granite Gear in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Deuter’s estimated Share of Search among hiking backpack brands worldwide moved from 13.6% to 14.5%, and its estimated monthly branded searches moved from 20K to 25K. - Across the 11 months ending August 2026, Granite Gear’s estimated Share of Search among hiking backpack brands worldwide moved from 4.3% to 4.4%, and its estimated monthly branded searches moved from 6.3K to 7.6K. ## How did search popularity change for hiking backpack brands worldwide in August 2026? - Deuter’s estimated Share of Search among hiking backpack brands worldwide has gained ground for 3 months in a row, from 12.1% to 14.5% in August 2026. - Estimated monthly branded searches for Granite Gear worldwide rose 20.9% over 11 measured months, from 6.3K to 7.6K in August 2026. ## Month by month | Month | Deuter estimated searches | Deuter Share of Search | Deuter rank | Granite Gear estimated searches | Granite Gear Share of Search | Granite Gear rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20K | 13.6% | 3 | 6.3K | 4.3% | 5 | | Nov 2025 | 19.7K | 12.7% | 4 | 6.3K | 4.1% | 5 | | Dec 2025 | 16.1K | 12.1% | 4 | 5.3K | 4% | 5 | | Jan 2026 | 20K | 12.9% | 4 | 6.4K | 4.1% | 5 | | Feb 2026 | 16.7K | 11.3% | 4 | 6.4K | 4.4% | 5 | | Mar 2026 | 20.3K | 12.5% | 4 | 11.6K | 7.1% | 5 | | Apr 2026 | 20.3K | 12.8% | 4 | 7.6K | 4.8% | 5 | | May 2026 | 20.9K | 12.1% | 4 | 9.4K | 5.5% | 5 | | Jun 2026 | 20.9K | 12.9% | 4 | 7.6K | 4.7% | 5 | | Jul 2026 | 24.9K | 14.4% | 4 | 7.6K | 4.4% | 5 | | Aug 2026 | 25K | 14.5% | 3 | 7.6K | 4.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Deuter’s and Granite Gear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deuter**: Measured on the search terms “deuter backpack”, “deuter com”, “deuter hiking backpack” and “hiking backpack deuter”, summed into one figure. - **Granite Gear**: Measured on the search terms “granite gear”, “granite gear backpack”, “granite gear hiking backpack”, “granitegear” and “granitegear com”, summed into one figure. - [Deuter profile](/demand/global-en/brands/deuter) - [Granite Gear profile](/demand/global-en/brands/granite-gear) - [All hiking backpack brands worldwide](/demand/global-en/categories/hiking-backpack-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Deuter or Granite Gear? In August 2026, Deuter had more branded searches than Granite Gear among hiking backpack brands worldwide. Deuter was estimated to have 25K branded searches compared to Granite Gear’s 7.6K, and held a 14.5% Share of Search versus Granite Gear’s 4.4%. ## Cite this page Brandwave. "Deuter vs Granite Gear: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/deuter-vs-granite-gear This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/deuter-vs-granite-gear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.