--- title: "Dettol vs Mr Clean: Which is searched more?" description: "Is Dettol or Mr Clean more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dettol-vs-mr-clean" publisher: "Brandwave" --- # Dettol vs Mr Clean: Which is searched more? Is Dettol or Mr Clean more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dettol and Mr Clean - **Competitive set**: Household cleaning brands - **Market**: Global - **Month measured**: Sep 2026 - **Dettol Share of Search**: 15.8% - **Mr Clean Share of Search**: 19.3% ## Is Dettol or Mr Clean more popular in search? - In September 2026, Mr Clean had more branded searches than Dettol among household cleaning brands worldwide. Mr Clean had about 301,000 branded searches, while Dettol had 246,000. Mr Clean made up 19.3% of all household cleaning brand searches we track, and Dettol accounted for 15.8%. - Mr Clean was ahead of Dettol in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dettol’s share of searches among household cleaning brands worldwide moved from 15.6% to 15.8%, and its estimated monthly branded searches held steady at 246K. - Across the 12 months ending September 2026, Mr Clean’s share of searches among household cleaning brands worldwide moved from 28.5% to 19.3%, and its estimated monthly branded searches moved from 450K to 301K. ## Top household cleaning brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mr Clean was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dettol did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clorox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lysol | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Simple Green | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Mr Clean | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Mrs. Meyer’s Clean Day | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Barkeepers Friend | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Method | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Ecover | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Dettol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Harpic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Domex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ajax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | White King | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pine O Cleen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about household cleaning brands - Asked ChatGPT "Which household cleaning brand should I buy?": 1. Simple Green, 2. Clorox, 3. Mr Clean - Asked ChatGPT "What are the best household cleaning brands?": 1. Clorox, 2. Lysol, 3. Method, 4. Mr Clean, 5. Barkeepers Friend, 6. Ecover - Asked ChatGPT "What's the best household cleaning brand for everyday cleaning?": 1. Lysol, 2. Mr Clean, 3. Clorox, 4. Mrs. Meyer’s Clean Day - Searched Google, AI Overview "household cleaning brands": 1. Mrs. Meyer’s Clean Day, 2. Simple Green, 3. Clorox, 4. Lysol, 5. Barkeepers Friend - Searched Google, AI Overview "best cleaning brands": 1. Lysol, 2. Clorox, 3. Barkeepers Friend, 4. Method Not named in any answer: Dettol, Harpic, Domex, Ajax, Flash, White King and Pine O Cleen. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for household cleaning brands worldwide in September 2026? - In September 2026, Mr Clean overtook Barkeepers Friend and Dettol to become the leader among household cleaning brands worldwide, with 19.3% of the searches. - Dettol’s share of searches among household cleaning brands worldwide has lost ground for 3 months in a row, from 17.7% to 15.8% in September 2026. ## Month by month | Month | Dettol estimated searches | Dettol Share of Search | Dettol rank | Mr Clean estimated searches | Mr Clean Share of Search | Mr Clean rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 15.6% | 2 | 450K | 28.5% | 1 | | Nov 2025 | 246K | 17.9% | 2 | 301K | 21.9% | 1 | | Dec 2025 | 246K | 18% | 2 | 301K | 22% | 1 | | Jan 2026 | 246K | 17% | 2 | 301K | 20.8% | 1 | | Feb 2026 | 201K | 15.2% | 2 | 301K | 22.8% | 1 | | Mar 2026 | 246K | 15.9% | 2 | 368K | 23.8% | 1 | | Apr 2026 | 246K | 16.9% | 2 | 301K | 20.7% | 1 | | May 2026 | 246K | 16.6% | 2 | 301K | 20.4% | 1 | | Jun 2026 | 246K | 17.7% | 1 | 246K | 17.7% | 2 | | Jul 2026 | 246K | 16.8% | 2 | 246K | 16.8% | 3 | | Aug 2026 | 246K | 16.2% | 2 | 246K | 16.2% | 3 | | Sep 2026 | 246K | 15.8% | 3 | 301K | 19.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Dettol’s and Mr Clean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dettol**: Measured on the search term “dettol”. - **Mr Clean**: Measured on the search term “mr clean”. - [Dettol profile](/demand/global-en/brands/dettol) - [Mr Clean profile](/demand/global-en/brands/mr-clean) - [All household cleaning brands worldwide](/demand/global-en/categories/household-cleaning-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dettol or Mr Clean more popular in search? In September 2026, Mr Clean had more branded searches than Dettol among household cleaning brands worldwide. Mr Clean had about 301,000 branded searches, while Dettol had 246,000. Mr Clean made up 19.3% of all household cleaning brand searches we track, and Dettol accounted for 15.8%. ## Cite this page Brandwave. "Dettol vs Mr Clean: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dettol-vs-mr-clean This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dettol-vs-mr-clean. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.