---
title: "Dettol vs Lux: Which is searched more?"
description: "Which is more popular in search, Dettol or Lux? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dettol-vs-lux"
publisher: "Brandwave"
---

# Dettol vs Lux: Which is searched more?

Which is more popular in search, Dettol or Lux? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dettol and Lux
- **Competitive set**: Body wash and soap brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dettol Share of Search**: 10.1%
- **Lux Share of Search**: 15.1%

## Which is more popular in search, Dettol or Lux?

- In September 2026, Lux had more branded searches than Dettol among body wash and soap brands worldwide. Lux was estimated to have 368K branded searches compared to Dettol’s 246K, and held a 15.1% Share of Search versus Dettol’s 10.1%.
- Lux was ahead of Dettol in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dettol’s estimated Share of Search among body wash and soap brands worldwide moved from 10.5% to 10.1%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Lux’s estimated Share of Search among body wash and soap brands worldwide moved from 15.8% to 15.1%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for body wash and soap brands worldwide in September 2026?

Neither Dettol nor Lux moved beyond provider rounding among body wash and soap brands in Sep 2026.

## Month by month

| Month | Dettol estimated searches | Dettol Share of Search | Dettol rank | Lux estimated searches | Lux Share of Search | Lux rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 10.5% | 3 | 368K | 15.8% | 2 |
| Nov 2025 | 246K | 10.4% | 3 | 550K | 23.3% | 2 |
| Dec 2025 | 246K | 11.3% | 3 | 450K | 20.7% | 2 |
| Jan 2026 | 246K | 11.5% | 3 | 368K | 17.2% | 2 |
| Feb 2026 | 201K | 10% | 3 | 368K | 18.3% | 2 |
| Mar 2026 | 246K | 10.5% | 3 | 368K | 15.8% | 2 |
| Apr 2026 | 246K | 11.6% | 3 | 368K | 17.4% | 2 |
| May 2026 | 246K | 10.5% | 3 | 368K | 15.8% | 2 |
| Jun 2026 | 246K | 11.2% | 3 | 368K | 16.7% | 2 |
| Jul 2026 | 246K | 11.1% | 3 | 368K | 16.6% | 2 |
| Aug 2026 | 246K | 10% | 3 | 368K | 15% | 2 |
| Sep 2026 | 246K | 10.1% | 3 | 368K | 15.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dettol’s and Lux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dettol**: Measured on the search term “dettol”.
- **Lux**: Measured on the search term “lux”.

- [Dettol profile](/demand/global-en/brands/dettol)
- [Lux profile](/demand/global-en/brands/lux)
- [All body wash and soap brands worldwide](/demand/global-en/categories/body-wash-and-soap-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dettol or Lux?

In September 2026, Lux had more branded searches than Dettol among body wash and soap brands worldwide. Lux was estimated to have 368K branded searches compared to Dettol’s 246K, and held a 15.1% Share of Search versus Dettol’s 10.1%.

## Cite this page

Brandwave. "Dettol vs Lux: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dettol-vs-lux

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dettol-vs-lux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.