--- title: "Desmond & Dempsey vs Quince: Which is searched more?" description: "Is Desmond & Dempsey or Quince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/desmond-and-dempsey-vs-quince" publisher: "Brandwave" --- # Desmond & Dempsey vs Quince: Which is searched more? Is Desmond & Dempsey or Quince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Desmond & Dempsey and Quince - **Competitive set**: Sleepwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Desmond & Dempsey Share of Search**: 2.3% - **Quince Share of Search**: 1% ## Is Desmond & Dempsey or Quince more popular in search? - In September 2026, Desmond & Dempsey had more branded searches than Quince among sleepwear brands worldwide. Desmond & Dempsey had about 9,900 branded searches, while Quince had 4,480. Desmond & Dempsey made up 2.3% of all sleepwear brand searches we track, and Quince accounted for 1%. - Desmond & Dempsey was ahead of Quince in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Desmond & Dempsey’s share of searches among sleepwear brands worldwide moved from 2.7% to 2.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, Quince’s share of searches among sleepwear brands worldwide moved from 0.83% to 1%, and its estimated monthly branded searches moved from 3.8K to 4.5K. ## Top sleepwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Desmond & Dempsey did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lake Pajamas | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Eberjey | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cozy Earth | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | SKIMS | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Printfresh | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Petite Plume | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lunya | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Peter Alexander | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Derek Rose | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Papinelle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PJ Salvage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BedHead Pajamas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Desmond & Dempsey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleepwear brands - Asked ChatGPT "Which pajama brand should I buy?": 1. Eberjey, 2. Lake Pajamas - Asked ChatGPT "What are the best pajama brands?": 1. Lake Pajamas, 2. Eberjey, 3. Petite Plume, 4. Lunya, 5. Printfresh, 6. Cozy Earth, 7. Quince - Asked ChatGPT "What's the best pajama brand for hot sleepers?": 1. Cozy Earth, 2. Quince, 3. Eberjey, 4. Lake Pajamas - Searched Google, AI Overview "pajamas": 1. SKIMS, 2. Lake Pajamas, 3. Eberjey - Searched Google, AI Overview "pajama sets": 1. Lake Pajamas, 2. Printfresh Not named in any answer: Peter Alexander, Derek Rose, Papinelle, PJ Salvage, BedHead Pajamas and Desmond & Dempsey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for sleepwear brands worldwide in September 2026? - In September 2026, Desmond & Dempsey lost share of searches among sleepwear brands worldwide, from 2.8% to 2.3%. - Estimated monthly branded searches for Quince worldwide rose 18.5% over 12 measured months, from 3.8K to 4.5K in September 2026. ## Month by month | Month | Desmond & Dempsey estimated searches | Desmond & Dempsey Share of Search | Desmond & Dempsey rank | Quince estimated searches | Quince Share of Search | Quince rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 2.7% | 12 | 3.8K | 0.83% | 14 | | Nov 2025 | 22.2K | 2.1% | 11 | 7.3K | 0.7% | 14 | | Dec 2025 | 22.2K | 2.3% | 11 | 9.8K | 0.99% | 14 | | Jan 2026 | 12.1K | 2.2% | 13 | 5.3K | 0.96% | 14 | | Feb 2026 | 9.9K | 2.3% | 12 | 5.3K | 1.2% | 14 | | Mar 2026 | 12.1K | 2.8% | 12 | 3.4K | 0.77% | 14 | | Apr 2026 | 9.9K | 2.5% | 13 | 3.3K | 0.81% | 14 | | May 2026 | 9.9K | 2.2% | 13 | 3.9K | 0.89% | 14 | | Jun 2026 | 12.1K | 3.1% | 11 | 3.1K | 0.8% | 14 | | Jul 2026 | 9.9K | 2% | 13 | 4.5K | 0.93% | 14 | | Aug 2026 | 12.1K | 2.8% | 12 | 5.5K | 1.3% | 14 | | Sep 2026 | 9.9K | 2.3% | 13 | 4.5K | 1% | 14 | ## How each brand is measured Brandwave collects information about searches that people make online using Desmond & Dempsey’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Desmond & Dempsey**: Measured on the search term “desmond and dempsey”. - **Quince**: Measured on the search terms “quince pajamas” and “quince silk pajamas”, summed into one figure. - [Desmond & Dempsey profile](/demand/global-en/brands/desmond-and-dempsey) - [Quince profile](/demand/global-en/brands/quince) - [All sleepwear brands worldwide](/demand/global-en/categories/sleepwear-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Desmond & Dempsey or Quince more popular in search? In September 2026, Desmond & Dempsey had more branded searches than Quince among sleepwear brands worldwide. Desmond & Dempsey had about 9,900 branded searches, while Quince had 4,480. Desmond & Dempsey made up 2.3% of all sleepwear brand searches we track, and Quince accounted for 1%. ## Cite this page Brandwave. "Desmond & Dempsey vs Quince: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/desmond-and-dempsey-vs-quince This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/desmond-and-dempsey-vs-quince. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.