--- title: "Desmond & Dempsey vs PJ Salvage: Which is searched more?" description: "Is Desmond & Dempsey or PJ Salvage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/desmond-and-dempsey-vs-pj-salvage" publisher: "Brandwave" --- # Desmond & Dempsey vs PJ Salvage: Which is searched more? Is Desmond & Dempsey or PJ Salvage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Desmond & Dempsey and PJ Salvage - **Competitive set**: Sleepwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Desmond & Dempsey Share of Search**: 2.3% - **PJ Salvage Share of Search**: 3.4% ## Is Desmond & Dempsey or PJ Salvage more popular in search? - In September 2026, PJ Salvage had more branded searches than Desmond & Dempsey among sleepwear brands worldwide. PJ Salvage had about 14,800 branded searches, while Desmond & Dempsey had 9,900. PJ Salvage made up 3.4% of all sleepwear brand searches we track, and Desmond & Dempsey accounted for 2.3%. - PJ Salvage was ahead of Desmond & Dempsey in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Desmond & Dempsey’s share of searches among sleepwear brands worldwide moved from 2.7% to 2.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, PJ Salvage’s share of searches among sleepwear brands worldwide moved from 4.9% to 3.4%, and its estimated monthly branded searches moved from 22.2K to 14.8K. ## Top sleepwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Desmond & Dempsey nor PJ Salvage showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lake Pajamas | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Eberjey | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cozy Earth | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | SKIMS | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Printfresh | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Petite Plume | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lunya | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Peter Alexander | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Derek Rose | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Papinelle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PJ Salvage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BedHead Pajamas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Desmond & Dempsey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleepwear brands - Asked ChatGPT "Which pajama brand should I buy?": 1. Eberjey, 2. Lake Pajamas - Asked ChatGPT "What are the best pajama brands?": 1. Lake Pajamas, 2. Eberjey, 3. Petite Plume, 4. Lunya, 5. Printfresh, 6. Cozy Earth, 7. Quince - Asked ChatGPT "What's the best pajama brand for hot sleepers?": 1. Cozy Earth, 2. Quince, 3. Eberjey, 4. Lake Pajamas - Searched Google, AI Overview "pajamas": 1. SKIMS, 2. Lake Pajamas, 3. Eberjey - Searched Google, AI Overview "pajama sets": 1. Lake Pajamas, 2. Printfresh Not named in any answer: Peter Alexander, Derek Rose, Papinelle, PJ Salvage, BedHead Pajamas and Desmond & Dempsey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for sleepwear brands worldwide in September 2026? - In September 2026, Desmond & Dempsey lost share of searches among sleepwear brands worldwide, from 2.8% to 2.3%. - Estimated monthly branded searches for PJ Salvage worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026. ## Month by month | Month | Desmond & Dempsey estimated searches | Desmond & Dempsey Share of Search | Desmond & Dempsey rank | PJ Salvage estimated searches | PJ Salvage Share of Search | PJ Salvage rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 2.7% | 12 | 22.2K | 4.9% | 8 | | Nov 2025 | 22.2K | 2.1% | 11 | 49.5K | 4.8% | 7 | | Dec 2025 | 22.2K | 2.3% | 11 | 40.5K | 4.1% | 8 | | Jan 2026 | 12.1K | 2.2% | 13 | 22.2K | 4% | 10 | | Feb 2026 | 9.9K | 2.3% | 12 | 18.1K | 4.2% | 10 | | Mar 2026 | 12.1K | 2.8% | 12 | 14.8K | 3.4% | 11 | | Apr 2026 | 9.9K | 2.5% | 13 | 14.8K | 3.7% | 11 | | May 2026 | 9.9K | 2.2% | 13 | 12.1K | 2.7% | 11 | | Jun 2026 | 12.1K | 3.1% | 11 | 12.1K | 3.1% | 12 | | Jul 2026 | 9.9K | 2% | 13 | 14.8K | 3% | 11 | | Aug 2026 | 12.1K | 2.8% | 12 | 14.8K | 3.4% | 11 | | Sep 2026 | 9.9K | 2.3% | 13 | 14.8K | 3.4% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Desmond & Dempsey’s and PJ Salvage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Desmond & Dempsey**: Measured on the search term “desmond and dempsey”. - **PJ Salvage**: Measured on the search term “pj salvage”. - [Desmond & Dempsey profile](/demand/global-en/brands/desmond-and-dempsey) - [PJ Salvage profile](/demand/global-en/brands/pj-salvage) - [All sleepwear brands worldwide](/demand/global-en/categories/sleepwear-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Desmond & Dempsey or PJ Salvage more popular in search? In September 2026, PJ Salvage had more branded searches than Desmond & Dempsey among sleepwear brands worldwide. PJ Salvage had about 14,800 branded searches, while Desmond & Dempsey had 9,900. PJ Salvage made up 3.4% of all sleepwear brand searches we track, and Desmond & Dempsey accounted for 2.3%. ## Cite this page Brandwave. "Desmond & Dempsey vs PJ Salvage: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/desmond-and-dempsey-vs-pj-salvage This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/desmond-and-dempsey-vs-pj-salvage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.