---
title: "Descartes MacroPoint vs Shippeo: Which is more popular by branded search?"
description: "Which is more popular in search, Descartes MacroPoint or Shippeo? Compare estimated monthly branded-search demand and Share of Search inside the Freight visibility platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/descartes-macropoint-vs-shippeo"
publisher: "Brandwave"
---

# Descartes MacroPoint vs Shippeo: Which is more popular by branded search?

Which is more popular in search, Descartes MacroPoint or Shippeo? Compare estimated monthly branded-search demand and Share of Search inside the Freight visibility platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Descartes MacroPoint and Shippeo
- **Competitive set**: Freight visibility platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Descartes MacroPoint Share of Search**: 8.6%
- **Shippeo Share of Search**: 20.9%

## Which is more popular in search, Descartes MacroPoint or Shippeo?

- In August 2026, Shippeo had more branded searches than Descartes MacroPoint among freight visibility platforms worldwide. Shippeo was estimated to have 18.2K branded searches compared to Descartes MacroPoint’s 7.5K, and held a 20.9% Share of Search versus Descartes MacroPoint’s 8.6%.
- Shippeo was ahead of Descartes MacroPoint in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Descartes MacroPoint’s estimated Share of Search among freight visibility platforms worldwide moved from 9.1% to 8.6%, and its estimated monthly branded searches held steady at 7.5K.
- Across the 11 months ending August 2026, Shippeo’s estimated Share of Search among freight visibility platforms worldwide moved from 32.9% to 20.9%, and its estimated monthly branded searches moved from 27.3K to 18.2K.

## How did search popularity change for freight visibility platforms worldwide in August 2026?

- In August 2026, Shippeo lost estimated Share of Search among freight visibility platforms worldwide, from 25.4% to 20.9%.

## Month by month

| Month | Descartes MacroPoint estimated searches | Descartes MacroPoint Share of Search | Descartes MacroPoint rank | Shippeo estimated searches | Shippeo Share of Search | Shippeo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.5K | 9.1% | 5 | 27.3K | 32.9% | 1 |
| Nov 2025 | 7.3K | 9.2% | 5 | 22.3K | 27.8% | 2 |
| Dec 2025 | 7.2K | 9.5% | 5 | 22.3K | 29.4% | 1 |
| Jan 2026 | 6.2K | 7.5% | 5 | 22.3K | 27.1% | 2 |
| Feb 2026 | 7.5K | 9% | 5 | 22.4K | 26.7% | 2 |
| Mar 2026 | 7.5K | 8.4% | 5 | 22.4K | 25.2% | 2 |
| Apr 2026 | 7.3K | 7.9% | 5 | 27.2K | 29.4% | 1 |
| May 2026 | 7.3K | 8.5% | 5 | 27.2K | 31.6% | 1 |
| Jun 2026 | 7.3K | 9% | 5 | 22.3K | 27.4% | 2 |
| Jul 2026 | 7.3K | 8.4% | 5 | 22.3K | 25.4% | 3 |
| Aug 2026 | 7.5K | 8.6% | 5 | 18.2K | 20.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Descartes MacroPoint’s and Shippeo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Descartes MacroPoint**: Measured on the search terms “descartes macropoint”, “descartes macropoint app”, “macropoint” and “macropoint com”, summed into one figure.
- **Shippeo**: Measured on the search terms “shippeo”, “shippeo app” and “shippeo com”, summed into one figure.

- [Descartes MacroPoint profile](/demand/global-en/brands/descartes-macropoint)
- [Shippeo profile](/demand/global-en/brands/shippeo)
- [All freight visibility platforms worldwide](/demand/global-en/categories/freight-visibility-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Descartes MacroPoint or Shippeo?

In August 2026, Shippeo had more branded searches than Descartes MacroPoint among freight visibility platforms worldwide. Shippeo was estimated to have 18.2K branded searches compared to Descartes MacroPoint’s 7.5K, and held a 20.9% Share of Search versus Descartes MacroPoint’s 8.6%.

## Cite this page

Brandwave. "Descartes MacroPoint vs Shippeo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/descartes-macropoint-vs-shippeo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/descartes-macropoint-vs-shippeo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.