---
title: "Derwent vs Winsor & Newton: Which is more popular by branded search?"
description: "Which is more popular in search, Derwent or Winsor & Newton? Compare estimated monthly branded-search demand and Share of Search inside the Art supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/derwent-vs-winsor-and-newton"
publisher: "Brandwave"
---

# Derwent vs Winsor & Newton: Which is more popular by branded search?

Which is more popular in search, Derwent or Winsor & Newton? Compare estimated monthly branded-search demand and Share of Search inside the Art supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Derwent and Winsor & Newton
- **Competitive set**: Art supplies
- **Market**: Global
- **Month measured**: Aug 2026
- **Derwent Share of Search**: 3%
- **Winsor & Newton Share of Search**: 0.01%

## Which is more popular in search, Derwent or Winsor & Newton?

- In August 2026, Derwent had more branded searches than Winsor & Newton among art supplies worldwide. Derwent was estimated to have 18.1K branded searches compared to Winsor & Newton’s 90, and held a 3% Share of Search versus Winsor & Newton’s 0.01%.
- Derwent was ahead of Winsor & Newton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supplies worldwide moved from 5.3% to 3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Winsor & Newton’s estimated Share of Search among art supplies worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 50 to 90.

## How did search popularity change for art supplies worldwide in August 2026?

- In August 2026, Derwent lost estimated Share of Search among art supplies worldwide, from 4.2% to 3%.
- Estimated monthly branded searches for Winsor & Newton worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026.

## Month by month

| Month | Derwent estimated searches | Derwent Share of Search | Derwent rank | Winsor & Newton estimated searches | Winsor & Newton Share of Search | Winsor & Newton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 5.3% | 4 | 50 | <0.01% | 6 |
| Nov 2025 | 22.2K | 4.4% | 4 | 70 | 0.01% | 5 |
| Dec 2025 | 22.2K | 4.4% | 4 | 50 | <0.01% | 6 |
| Jan 2026 | 22.2K | 3.8% | 4 | 40 | <0.01% | 5 |
| Feb 2026 | 18.1K | 3.7% | 4 | 50 | 0.01% | 5 |
| Mar 2026 | 22.2K | 5.3% | 4 | 70 | 0.02% | 5 |
| Apr 2026 | 18.1K | 4.4% | 4 | 40 | <0.01% | 5 |
| May 2026 | 22.2K | 5.3% | 4 | 50 | 0.01% | 5 |
| Jun 2026 | 18.1K | 5.2% | 4 | 70 | 0.02% | 5 |
| Jul 2026 | 18.1K | 4.2% | 4 | 70 | 0.02% | 5 |
| Aug 2026 | 18.1K | 3% | 4 | 90 | 0.01% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Derwent’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Derwent**: Measured on the search term “derwent”.
- **Winsor & Newton**: Measured on the search term “winsornewton com”.

- [Derwent profile](/demand/global-en/brands/derwent)
- [Winsor & Newton profile](/demand/global-en/brands/winsor-and-newton)
- [All art supplies worldwide](/demand/global-en/categories/art-supplies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Derwent or Winsor & Newton?

In August 2026, Derwent had more branded searches than Winsor & Newton among art supplies worldwide. Derwent was estimated to have 18.1K branded searches compared to Winsor & Newton’s 90, and held a 3% Share of Search versus Winsor & Newton’s 0.01%.

## Cite this page

Brandwave. "Derwent vs Winsor & Newton: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/derwent-vs-winsor-and-newton

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/derwent-vs-winsor-and-newton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.