---
title: "Derwent vs Ohuhu: Which is searched more?"
description: "Is Derwent or Ohuhu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/derwent-vs-ohuhu"
publisher: "Brandwave"
---

# Derwent vs Ohuhu: Which is searched more?

Is Derwent or Ohuhu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Derwent and Ohuhu
- **Competitive set**: Art supply brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Derwent Share of Search**: 1.4%
- **Ohuhu Share of Search**: 12.4%

## Is Derwent or Ohuhu more popular in search?

- In September 2026, Ohuhu had more branded searches than Derwent among art supply brands worldwide. Ohuhu had about 165,000 branded searches, while Derwent had 18,100. Ohuhu made up 12.4% of all art supply brand searches we track, and Derwent accounted for 1.4%.
- Ohuhu was ahead of Derwent in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Derwent’s share of searches among art supply brands worldwide moved from 2% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Ohuhu’s share of searches among art supply brands worldwide moved from 9.8% to 12.4%, and its estimated monthly branded searches moved from 135K to 165K.

## Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ohuhu was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Derwent was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ohuhu was listed before Derwent in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Faber-Castell | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Prismacolor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Winsor & Newton | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Caran d’Ache | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Liquitex | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Daniel Smith | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Staedtler | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Copic | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Sakura | 9th | 2 of 3 | 0 of 2 | 2 of 5 |
| Ohuhu | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| Crayola | 11th | 1 of 3 | 1 of 2 | 2 of 5 |
| Derwent | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| Arteza | 13th | 1 of 3 | 0 of 2 | 1 of 5 |
| Posca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about art supply brands

- Asked ChatGPT "Which art supply brand should I buy?": 1. Prismacolor, 2. Winsor & Newton, 3. Liquitex, 4. Faber-Castell
- Asked ChatGPT "What are the best art supply brands?": 1. Winsor & Newton, 2. Faber-Castell, 3. Caran d’Ache, 4. Liquitex, 5. Prismacolor, 6. Daniel Smith, 7. Copic, 8. Ohuhu, 9. Sakura, 10. Staedtler, 11. Arteza, 12. Crayola
- Asked ChatGPT "What's the best art supply brand for everyday drawing?": 1. Faber-Castell, 2. Staedtler, 3. Prismacolor, 4. Sakura, 5. Derwent
- Searched Google, AI Overview "art supply brands": 1. Faber-Castell, 2. Winsor & Newton, 3. Prismacolor, 4. Caran d’Ache, 5. Daniel Smith, 6. Copic, 7. Crayola, 8. Ohuhu
- Searched Google, AI Overview "best art supplies": 1. Faber-Castell, 2. Prismacolor, 3. Caran d’Ache, 4. Liquitex

Not named in any answer: Posca and Pentel.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for art supply brands worldwide in September 2026?

- In September 2026, Ohuhu gained share of searches among art supply brands worldwide, from 9.1% to 12.4%.
- Estimated monthly branded searches for Derwent worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

## Month by month

| Month | Derwent estimated searches | Derwent Share of Search | Derwent rank | Ohuhu estimated searches | Ohuhu Share of Search | Ohuhu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 2% | 12 | 135K | 9.8% | 4 |
| Nov 2025 | 22.2K | 1.5% | 12 | 201K | 13.6% | 3 |
| Dec 2025 | 22.2K | 1.4% | 12 | 201K | 12.7% | 4 |
| Jan 2026 | 22.2K | 1.5% | 12 | 165K | 11.5% | 3 |
| Feb 2026 | 18.1K | 1.4% | 12 | 135K | 10.8% | 3 |
| Mar 2026 | 22.2K | 1.8% | 12 | 135K | 11% | 3 |
| Apr 2026 | 18.1K | 1.5% | 12 | 135K | 11.2% | 3 |
| May 2026 | 22.2K | 1.8% | 12 | 135K | 11.2% | 3 |
| Jun 2026 | 18.1K | 1.6% | 12 | 135K | 12.1% | 3 |
| Jul 2026 | 18.1K | 1.5% | 12 | 165K | 13.5% | 3 |
| Aug 2026 | 18.1K | 1.2% | 12 | 135K | 9.1% | 3 |
| Sep 2026 | 18.1K | 1.4% | 12 | 165K | 12.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Derwent’s and Ohuhu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Derwent**: Measured on the search term “derwent”.
- **Ohuhu**: Measured on the search term “ohuhu”.

- [Derwent profile](/demand/global-en/brands/derwent)
- [Ohuhu profile](/demand/global-en/brands/ohuhu)
- [All art supply brands worldwide](/demand/global-en/categories/art-supply-brands): The set both shares are measured inside, 15 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Derwent or Ohuhu more popular in search?

In September 2026, Ohuhu had more branded searches than Derwent among art supply brands worldwide. Ohuhu had about 165,000 branded searches, while Derwent had 18,100. Ohuhu made up 12.4% of all art supply brand searches we track, and Derwent accounted for 1.4%.

## Cite this page

Brandwave. "Derwent vs Ohuhu: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/derwent-vs-ohuhu

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/derwent-vs-ohuhu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
