---
title: "Dermalogica vs Kiehl's: Which is searched more?"
description: "Which is more popular in search, Dermalogica or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dermalogica-vs-kiehl-s"
publisher: "Brandwave"
---

# Dermalogica vs Kiehl's: Which is searched more?

Which is more popular in search, Dermalogica or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dermalogica and Kiehl's
- **Competitive set**: Skincare brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dermalogica Share of Search**: 2.2%
- **Kiehl's Share of Search**: 4.9%

## Which is more popular in search, Dermalogica or Kiehl's?

- In September 2026, Kiehl's had more branded searches than Dermalogica among skincare brands worldwide. Kiehl's was estimated to have 550K branded searches compared to Dermalogica’s 246K, and held a 4.9% Share of Search versus Dermalogica’s 2.2%.
- Kiehl's was ahead of Dermalogica in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dermalogica’s estimated Share of Search among skincare brands worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among skincare brands worldwide moved from 5.7% to 4.9%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for skincare brands worldwide in September 2026?

- Estimated monthly branded searches for Kiehl's worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

## Month by month

| Month | Dermalogica estimated searches | Dermalogica Share of Search | Dermalogica rank | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 2.1% | 14 | 673K | 5.7% | 7 |
| Nov 2025 | 368K | 2.4% | 14 | 1.2M | 7.8% | 6 |
| Dec 2025 | 246K | 1.8% | 14 | 823K | 6.1% | 7 |
| Jan 2026 | 301K | 2.2% | 14 | 673K | 5% | 9 |
| Feb 2026 | 246K | 2% | 14 | 550K | 4.6% | 9 |
| Mar 2026 | 301K | 2.1% | 14 | 673K | 4.8% | 9 |
| Apr 2026 | 246K | 1.8% | 14 | 550K | 4% | 9 |
| May 2026 | 246K | 1.9% | 14 | 550K | 4.1% | 9 |
| Jun 2026 | 246K | 2% | 14 | 550K | 4.5% | 9 |
| Jul 2026 | 201K | 1.7% | 14 | 450K | 3.8% | 9 |
| Aug 2026 | 246K | 2% | 14 | 550K | 4.4% | 9 |
| Sep 2026 | 246K | 2.2% | 14 | 550K | 4.9% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dermalogica’s and Kiehl's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dermalogica**: Measured on the search term “dermalogica”.
- **Kiehl's**: Measured on the search terms “kiehl s” and “kiehls”, summed into one figure.

- [Dermalogica profile](/demand/global-en/brands/dermalogica)
- [Kiehl's profile](/demand/global-en/brands/kiehl-s)
- [All skincare brands worldwide](/demand/global-en/categories/skincare-brands): The set both shares are measured inside, 20 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dermalogica or Kiehl's?

In September 2026, Kiehl's had more branded searches than Dermalogica among skincare brands worldwide. Kiehl's was estimated to have 550K branded searches compared to Dermalogica’s 246K, and held a 4.9% Share of Search versus Dermalogica’s 2.2%.

## Cite this page

Brandwave. "Dermalogica vs Kiehl's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dermalogica-vs-kiehl-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dermalogica-vs-kiehl-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.