--- title: "Derek Rose vs SKIMS: Which is searched more?" description: "Is Derek Rose or SKIMS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/derek-rose-vs-skims" publisher: "Brandwave" --- # Derek Rose vs SKIMS: Which is searched more? Is Derek Rose or SKIMS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Derek Rose and SKIMS - **Competitive set**: Sleepwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Derek Rose Share of Search**: 6.2% - **SKIMS Share of Search**: 9.3% ## Is Derek Rose or SKIMS more popular in search? - In September 2026, SKIMS had more branded searches than Derek Rose among sleepwear brands worldwide. SKIMS had about 40,500 branded searches, while Derek Rose had 27,100. SKIMS made up 9.3% of all sleepwear brand searches we track, and Derek Rose accounted for 6.2%. - SKIMS was ahead of Derek Rose in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Derek Rose’s share of searches among sleepwear brands worldwide moved from 4% to 6.2%, and its estimated monthly branded searches moved from 18.1K to 27.1K. - Across the 12 months ending September 2026, SKIMS’s share of searches among sleepwear brands worldwide moved from 7.3% to 9.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K. ## Top sleepwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SKIMS was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Derek Rose did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lake Pajamas | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Eberjey | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cozy Earth | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | SKIMS | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Printfresh | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Petite Plume | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lunya | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Peter Alexander | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Derek Rose | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Papinelle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PJ Salvage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BedHead Pajamas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Desmond & Dempsey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleepwear brands - Asked ChatGPT "Which pajama brand should I buy?": 1. Eberjey, 2. Lake Pajamas - Asked ChatGPT "What are the best pajama brands?": 1. Lake Pajamas, 2. Eberjey, 3. Petite Plume, 4. Lunya, 5. Printfresh, 6. Cozy Earth, 7. Quince - Asked ChatGPT "What's the best pajama brand for hot sleepers?": 1. Cozy Earth, 2. Quince, 3. Eberjey, 4. Lake Pajamas - Searched Google, AI Overview "pajamas": 1. SKIMS, 2. Lake Pajamas, 3. Eberjey - Searched Google, AI Overview "pajama sets": 1. Lake Pajamas, 2. Printfresh Not named in any answer: Peter Alexander, Derek Rose, Papinelle, PJ Salvage, BedHead Pajamas and Desmond & Dempsey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for sleepwear brands worldwide in September 2026? - In September 2026, Derek Rose gained share of searches among sleepwear brands worldwide, from 5.2% to 6.2%. - Estimated monthly branded searches for SKIMS worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. ## Month by month | Month | Derek Rose estimated searches | Derek Rose Share of Search | Derek Rose rank | SKIMS estimated searches | SKIMS Share of Search | SKIMS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 4% | 10 | 33.1K | 7.3% | 6 | | Nov 2025 | 22.2K | 2.1% | 10 | 165K | 15.8% | 2 | | Dec 2025 | 27.1K | 2.7% | 10 | 165K | 16.7% | 2 | | Jan 2026 | 40.5K | 7.4% | 6 | 60.5K | 11% | 3 | | Feb 2026 | 22.2K | 5.1% | 8 | 60.5K | 14% | 2 | | Mar 2026 | 18.1K | 4.1% | 8 | 49.5K | 11.3% | 3 | | Apr 2026 | 18.1K | 4.5% | 9 | 33.1K | 8.2% | 6 | | May 2026 | 18.1K | 4.1% | 9 | 27.1K | 6.2% | 7 | | Jun 2026 | 18.1K | 4.6% | 8 | 22.2K | 5.7% | 6 | | Jul 2026 | 18.1K | 3.7% | 8 | 60.5K | 12.4% | 2 | | Aug 2026 | 22.2K | 5.2% | 7 | 40.5K | 9.4% | 6 | | Sep 2026 | 27.1K | 6.2% | 7 | 40.5K | 9.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Derek Rose’s and SKIMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Derek Rose**: Measured on the search term “derek rose”. - **SKIMS**: Measured on the search term “skims pajamas”. - [Derek Rose profile](/demand/global-en/brands/derek-rose) - [SKIMS profile](/demand/global-en/brands/skims) - [All sleepwear brands worldwide](/demand/global-en/categories/sleepwear-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Derek Rose or SKIMS more popular in search? In September 2026, SKIMS had more branded searches than Derek Rose among sleepwear brands worldwide. SKIMS had about 40,500 branded searches, while Derek Rose had 27,100. SKIMS made up 9.3% of all sleepwear brand searches we track, and Derek Rose accounted for 6.2%. ## Cite this page Brandwave. "Derek Rose vs SKIMS: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/derek-rose-vs-skims This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/derek-rose-vs-skims. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.