---
title: "Deputy vs NewStore: Which is more popular by branded search?"
description: "Which is more popular in search, Deputy or NewStore? Compare estimated monthly branded-search demand and Share of Search inside the Retail tech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/deputy-vs-newstore"
publisher: "Brandwave"
---

# Deputy vs NewStore: Which is more popular by branded search?

Which is more popular in search, Deputy or NewStore? Compare estimated monthly branded-search demand and Share of Search inside the Retail tech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Deputy and NewStore
- **Competitive set**: Retail tech
- **Market**: Global
- **Month measured**: Aug 2026
- **Deputy Share of Search**: 0.01%
- **NewStore Share of Search**: 0.41%

## Which is more popular in search, Deputy or NewStore?

- In August 2026, NewStore had more branded searches than Deputy among retail tech worldwide. NewStore was estimated to have 22.2K branded searches compared to Deputy’s 620, and held a 0.41% Share of Search versus Deputy’s 0.01%.
- The lead changed hands 2 times in the 11 months ending August 2026: Deputy took it in May 2026, NewStore took it in July 2026.
- Across the 11 months ending August 2026, Deputy’s estimated Share of Search among retail tech worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 790 to 620.
- Across the 11 months ending August 2026, NewStore’s estimated Share of Search among retail tech worldwide moved from 0.33% to 0.41%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

## How did search popularity change for retail tech worldwide in August 2026?

- Estimated monthly branded searches for NewStore worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Deputy worldwide fell 21.5% over 11 measured months, from 790 to 620 in August 2026.

## Month by month

| Month | Deputy estimated searches | Deputy Share of Search | Deputy rank | NewStore estimated searches | NewStore Share of Search | NewStore rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 790 | 0.01% | 6 | 18.1K | 0.33% | 5 |
| Nov 2025 | 750 | 0.01% | 6 | 18.1K | 0.34% | 5 |
| Dec 2025 | 640 | 0.01% | 6 | 18.1K | 0.34% | 5 |
| Jan 2026 | 790 | 0.01% | 6 | 18.1K | 0.34% | 5 |
| Feb 2026 | 640 | 0.01% | 6 | 18.1K | 0.33% | 5 |
| Mar 2026 | 990 | 0.02% | 6 | 22.2K | 0.41% | 5 |
| Apr 2026 | 790 | 0.01% | 6 | 18.1K | 0.33% | 5 |
| May 2026 | 27.7K | 0.5% | 5 | 18.1K | 0.33% | 6 |
| Jun 2026 | 27.7K | 0.5% | 5 | 18.1K | 0.33% | 6 |
| Jul 2026 | 640 | 0.01% | 6 | 22.2K | 0.41% | 5 |
| Aug 2026 | 620 | 0.01% | 6 | 22.2K | 0.41% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Deputy’s and NewStore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Deputy**: Measured on the search terms “deputy com” and “deputy employee scheduling”, summed into one figure.
- **NewStore**: Measured on the search term “new store”.

- [Deputy profile](/demand/global-en/brands/deputy)
- [NewStore profile](/demand/global-en/brands/newstore)
- [All retail tech worldwide](/demand/global-en/categories/retail-tech): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Deputy or NewStore?

In August 2026, NewStore had more branded searches than Deputy among retail tech worldwide. NewStore was estimated to have 22.2K branded searches compared to Deputy’s 620, and held a 0.41% Share of Search versus Deputy’s 0.01%.

## Cite this page

Brandwave. "Deputy vs NewStore: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/deputy-vs-newstore

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/deputy-vs-newstore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.