---
title: "Depositphotos vs iStock: Which is more popular by branded search?"
description: "Which is more popular in search, Depositphotos or iStock? Compare estimated monthly branded-search demand and Share of Search inside the Stock photo libraries set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/depositphotos-vs-istock"
publisher: "Brandwave"
---

# Depositphotos vs iStock: Which is more popular by branded search?

Which is more popular in search, Depositphotos or iStock? Compare estimated monthly branded-search demand and Share of Search inside the Stock photo libraries set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Depositphotos and iStock
- **Competitive set**: Stock photo libraries
- **Market**: Global
- **Month measured**: Aug 2026
- **Depositphotos Share of Search**: 4.3%
- **iStock Share of Search**: 22.4%

## Which is more popular in search, Depositphotos or iStock?

- In August 2026, iStock had more branded searches than Depositphotos among stock photo libraries worldwide. iStock was estimated to have 319K branded searches compared to Depositphotos’ 61.5K, and held a 22.4% Share of Search versus Depositphotos’ 4.3%.
- iStock was ahead of Depositphotos in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Depositphotos’ estimated Share of Search among stock photo libraries worldwide moved from 4.1% to 4.3%, and its estimated monthly branded searches moved from 91.9K to 61.5K.
- Across the 11 months ending August 2026, iStock’s estimated Share of Search among stock photo libraries worldwide moved from 26.6% to 22.4%, and its estimated monthly branded searches moved from 595K to 319K.

## How did search popularity change for stock photo libraries worldwide in August 2026?

- In August 2026, Depositphotos gained estimated Share of Search among stock photo libraries worldwide, from 3.6% to 4.3%.
- In August 2026, iStock lost estimated Share of Search among stock photo libraries worldwide, from 22.9% to 22.4%.

## Month by month

| Month | Depositphotos estimated searches | Depositphotos Share of Search | Depositphotos rank | iStock estimated searches | iStock Share of Search | iStock rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 91.9K | 4.1% | 5 | 595K | 26.6% | 2 |
| Nov 2025 | 91.9K | 4.6% | 5 | 586K | 29.5% | 2 |
| Dec 2025 | 75.3K | 4.1% | 5 | 492K | 26.8% | 2 |
| Jan 2026 | 75.4K | 4.1% | 5 | 486K | 26.3% | 2 |
| Feb 2026 | 75.1K | 4% | 5 | 484K | 26.1% | 2 |
| Mar 2026 | 166K | 7.2% | 5 | 487K | 21% | 2 |
| Apr 2026 | 75.3K | 4% | 5 | 488K | 25.8% | 2 |
| May 2026 | 91.5K | 5.1% | 5 | 400K | 22.3% | 2 |
| Jun 2026 | 61.4K | 3.6% | 5 | 391K | 22.8% | 2 |
| Jul 2026 | 61.4K | 3.6% | 5 | 391K | 22.9% | 2 |
| Aug 2026 | 61.5K | 4.3% | 5 | 319K | 22.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Depositphotos’ and iStock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Depositphotos**: Measured on the search terms “depositphotos”, “depositphotos app”, “depositphotos com”, “depositphotos images” and “depositphotos stock photos”, summed into one figure.
- **iStock**: Measured on the search terms “istock”, “istock app”, “istock images”, “istock software”, “istock stock images” and “istockphoto com”, summed into one figure.

- [Depositphotos profile](/demand/global-en/brands/depositphotos)
- [iStock profile](/demand/global-en/brands/istock)
- [All stock photo libraries worldwide](/demand/global-en/categories/stock-photo-libraries): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Depositphotos or iStock?

In August 2026, iStock had more branded searches than Depositphotos among stock photo libraries worldwide. iStock was estimated to have 319K branded searches compared to Depositphotos’ 61.5K, and held a 22.4% Share of Search versus Depositphotos’ 4.3%.

## Cite this page

Brandwave. "Depositphotos vs iStock: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/depositphotos-vs-istock

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/depositphotos-vs-istock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.