--- title: "Depop vs Net-a-Porter: Which is searched more?" description: "Is Depop or Net-a-Porter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/depop-vs-net-a-porter" publisher: "Brandwave" --- # Depop vs Net-a-Porter: Which is searched more? Is Depop or Net-a-Porter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Depop and Net-a-Porter - **Competitive set**: Fashion marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **Depop Share of Search**: 11.5% - **Net-a-Porter Share of Search**: 1.3% ## Is Depop or Net-a-Porter more popular in search? - In September 2026, Depop had more branded searches than Net-a-Porter among fashion marketplaces worldwide. Depop had about 4.1 million branded searches, while Net-a-Porter had 450,000. Depop made up 11.5% of all fashion marketplace searches we track, and Net-a-Porter accounted for 1.3%. - Depop was ahead of Net-a-Porter in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Depop’s share of searches among fashion marketplaces worldwide moved from 6.4% to 11.5%, and its estimated monthly branded searches moved from 2.2M to 4.1M. - Across the 12 months ending September 2026, Net-a-Porter’s share of searches among fashion marketplaces worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 450K. ## Top fashion marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Depop was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Net-a-Porter did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Farfetch | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | SSENSE | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | The RealReal | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ASOS | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Vestiaire Collective | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Poshmark | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Depop | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Zalando | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Shopbop | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Net-a-Porter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fashion marketplaces - Asked ChatGPT "Which fashion marketplace should I shop at?": 1. ASOS, 2. The RealReal, 3. Poshmark, 4. Shopbop - Asked ChatGPT "What are the best fashion marketplaces?": 1. SSENSE, 2. Farfetch, 3. Depop, 4. Vestiaire Collective, 5. The RealReal, 6. Poshmark - Asked ChatGPT "What's the best fashion marketplace for designer clothes and accessories?": 1. Farfetch, 2. Vestiaire Collective, 3. The RealReal, 4. SSENSE - Searched Google, AI Overview "fashion marketplaces": 1. Farfetch, 2. SSENSE, 3. Zalando, 4. ASOS, 5. Poshmark, 6. Depop, 7. Vestiaire Collective, 8. The RealReal - Searched Google, AI Overview "clothes shopping online": 1. ASOS Not named in any answer: Net-a-Porter. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for fashion marketplaces worldwide in September 2026? - In September 2026, Depop gained share of searches among fashion marketplaces worldwide, from 9.5% to 11.5%. - In September 2026, Net-a-Porter rose from 9th to 8th among fashion marketplaces worldwide. ## Month by month | Month | Depop estimated searches | Depop Share of Search | Depop rank | Net-a-Porter estimated searches | Net-a-Porter Share of Search | Net-a-Porter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2M | 6.4% | 3 | 450K | 1.3% | 9 | | Nov 2025 | 2.2M | 4.8% | 3 | 550K | 1.2% | 9 | | Dec 2025 | 2.2M | 5.6% | 3 | 450K | 1.1% | 9 | | Jan 2026 | 2.2M | 6.2% | 3 | 550K | 1.5% | 8 | | Feb 2026 | 2.2M | 7.4% | 3 | 450K | 1.5% | 8 | | Mar 2026 | 2.7M | 7.6% | 3 | 450K | 1.2% | 9 | | Apr 2026 | 2.2M | 6.4% | 3 | 450K | 1.3% | 9 | | May 2026 | 2.2M | 6.4% | 3 | 450K | 1.3% | 8 | | Jun 2026 | 2.7M | 8% | 3 | 550K | 1.6% | 7 | | Jul 2026 | 3.4M | 9.7% | 3 | 450K | 1.3% | 7 | | Aug 2026 | 3.4M | 9.5% | 3 | 368K | 1% | 9 | | Sep 2026 | 4.1M | 11.5% | 3 | 450K | 1.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Depop’s and Net-a-Porter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Depop**: Measured on the search term “depop”. - **Net-a-Porter**: Measured on the search term “netaporter”. - [Depop profile](/demand/global-en/brands/depop) - [Net-a-Porter profile](/demand/global-en/brands/net-a-porter) - [All fashion marketplaces worldwide](/demand/global-en/categories/fashion-marketplaces): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Depop or Net-a-Porter more popular in search? In September 2026, Depop had more branded searches than Net-a-Porter among fashion marketplaces worldwide. Depop had about 4.1 million branded searches, while Net-a-Porter had 450,000. Depop made up 11.5% of all fashion marketplace searches we track, and Net-a-Porter accounted for 1.3%. ## Cite this page Brandwave. "Depop vs Net-a-Porter: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/depop-vs-net-a-porter This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/depop-vs-net-a-porter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.