--- title: "Depend vs NorthShore: Which is searched more?" description: "Is Depend or NorthShore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Incontinence brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/depend-vs-northshore-care" publisher: "Brandwave" --- # Depend vs NorthShore: Which is searched more? Is Depend or NorthShore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Incontinence brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Depend and NorthShore - **Competitive set**: Incontinence brands - **Market**: Global - **Month measured**: Sep 2026 - **Depend Share of Search**: 37.3% - **NorthShore Share of Search**: 0.65% ## Is Depend or NorthShore more popular in search? - In September 2026, Depend had more branded searches than NorthShore among incontinence brands worldwide. Depend had about 165,000 branded searches, while NorthShore had 2,900. Depend made up 37.3% of all incontinence brand searches we track, and NorthShore accounted for 0.65%. - Depend was ahead of NorthShore in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Depend’s share of searches among incontinence brands worldwide moved from 34.4% to 37.3%, and its estimated monthly branded searches held steady at 165K. - Across the 12 months ending September 2026, NorthShore’s share of searches among incontinence brands worldwide moved from 0.75% to 0.65%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top incontinence brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Depend was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NorthShore was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Depend was listed before NorthShore in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Depend | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Poise | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | TENA | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | NorthShore | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about incontinence brands - Asked ChatGPT "Which incontinence brand should I buy?": 1. Poise, 2. Depend, 3. TENA, 4. NorthShore - Asked ChatGPT "What are the best incontinence brands?": 1. TENA, 2. Depend, 3. NorthShore - Asked ChatGPT "What's the best incontinence brand for bladder leaks?": 1. Poise, 2. Depend, 3. TENA - Searched Google, AI Overview "bladder leak pads": 1. TENA, 2. Poise - Searched Google, AI Overview "incontinence underwear": 1. TENA, 2. Poise Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for incontinence brands worldwide in September 2026? - In September 2026, Depend overtook TENA to become the leader among incontinence brands worldwide, with 37.3% of the searches. - Estimated monthly branded searches for NorthShore worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Depend estimated searches | Depend Share of Search | Depend rank | NorthShore estimated searches | NorthShore Share of Search | NorthShore rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 34.4% | 2 | 3.6K | 0.75% | 4 | | Nov 2025 | 165K | 34.4% | 2 | 3.6K | 0.75% | 4 | | Dec 2025 | 165K | 37.2% | 1 | 3.6K | 0.81% | 4 | | Jan 2026 | 165K | 33.1% | 1 | 3.6K | 0.72% | 4 | | Feb 2026 | 165K | 39% | 1 | 2.9K | 0.68% | 4 | | Mar 2026 | 165K | 37.2% | 1 | 3.6K | 0.81% | 4 | | Apr 2026 | 165K | 38.9% | 1 | 3.6K | 0.85% | 4 | | May 2026 | 165K | 39% | 1 | 2.9K | 0.68% | 4 | | Jun 2026 | 165K | 39% | 1 | 2.9K | 0.68% | 4 | | Jul 2026 | 165K | 38.9% | 1 | 3.6K | 0.85% | 4 | | Aug 2026 | 165K | 35.9% | 2 | 3.6K | 0.78% | 4 | | Sep 2026 | 165K | 37.3% | 1 | 2.9K | 0.65% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Depend’s and NorthShore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Depend**: Measured on the search term “depend”. - **NorthShore**: Measured on the search term “northshore care”. - [Depend profile](/demand/global-en/brands/depend) - [NorthShore profile](/demand/global-en/brands/northshore-care) - [All incontinence brands worldwide](/demand/global-en/categories/incontinence-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Depend or NorthShore more popular in search? In September 2026, Depend had more branded searches than NorthShore among incontinence brands worldwide. Depend had about 165,000 branded searches, while NorthShore had 2,900. Depend made up 37.3% of all incontinence brand searches we track, and NorthShore accounted for 0.65%. ## Cite this page Brandwave. "Depend vs NorthShore: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/depend-vs-northshore-care This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/depend-vs-northshore-care. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.