---
title: "dentsu vs IPG Mediabrands: Which is searched more?"
description: "Which is more popular in search, dentsu or IPG Mediabrands? Compare estimated monthly branded-search demand and Share of Search inside the Media buying agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dentsu-new-zealand-vs-ipg-mediabrands"
publisher: "Brandwave"
---

# dentsu vs IPG Mediabrands: Which is searched more?

Which is more popular in search, dentsu or IPG Mediabrands? Compare estimated monthly branded-search demand and Share of Search inside the Media buying agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: dentsu and IPG Mediabrands
- **Competitive set**: Media buying agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **dentsu Share of Search**: 0.25%
- **IPG Mediabrands Share of Search**: 7.8%

## Which is more popular in search, dentsu or IPG Mediabrands?

- In August 2026, IPG Mediabrands had more branded searches than dentsu among media buying agencies worldwide. IPG Mediabrands was estimated to have 14.8K branded searches compared to dentsu’s 480, and held a 7.8% Share of Search versus dentsu’s 0.25%.
- IPG Mediabrands was ahead of dentsu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, dentsu’s estimated Share of Search among media buying agencies worldwide moved from 0.31% to 0.25%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 11 months ending August 2026, IPG Mediabrands’ estimated Share of Search among media buying agencies worldwide moved from 17.3% to 7.8%, and its estimated monthly branded searches moved from 33.1K to 14.8K.

## How did search popularity change for media buying agencies worldwide in August 2026?

- In August 2026, IPG Mediabrands lost estimated Share of Search among media buying agencies worldwide, from 9.4% to 7.8%.
- Estimated monthly branded searches for dentsu worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

## Month by month

| Month | dentsu estimated searches | dentsu Share of Search | dentsu rank | IPG Mediabrands estimated searches | IPG Mediabrands Share of Search | IPG Mediabrands rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | 0.31% | 6 | 33.1K | 17.3% | 2 |
| Nov 2025 | 480 | 0.26% | 6 | 33.1K | 17.8% | 2 |
| Dec 2025 | 390 | 0.24% | 6 | 27.1K | 16.4% | 3 |
| Jan 2026 | 390 | 0.2% | 6 | 27.1K | 13.7% | 4 |
| Feb 2026 | 590 | 0.3% | 6 | 27.1K | 13.9% | 4 |
| Mar 2026 | 720 | 0.37% | 6 | 27.1K | 13.9% | 4 |
| Apr 2026 | 590 | 0.31% | 6 | 27.1K | 14.2% | 4 |
| May 2026 | 480 | 0.26% | 6 | 27.1K | 14.8% | 4 |
| Jun 2026 | 480 | 0.26% | 6 | 22.2K | 12.2% | 4 |
| Jul 2026 | 480 | 0.25% | 6 | 18.1K | 9.4% | 4 |
| Aug 2026 | 480 | 0.25% | 6 | 14.8K | 7.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using dentsu’s and IPG Mediabrands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **dentsu**: Measured on the search term “dentsu new zealand”.
- **IPG Mediabrands**: Measured on the search term “ipg mediabrands”.

- [dentsu profile](/demand/global-en/brands/dentsu-new-zealand)
- [IPG Mediabrands profile](/demand/global-en/brands/ipg-mediabrands)
- [All media buying agencies worldwide](/demand/global-en/categories/media-buying-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, dentsu or IPG Mediabrands?

In August 2026, IPG Mediabrands had more branded searches than dentsu among media buying agencies worldwide. IPG Mediabrands was estimated to have 14.8K branded searches compared to dentsu’s 480, and held a 7.8% Share of Search versus dentsu’s 0.25%.

## Cite this page

Brandwave. "dentsu vs IPG Mediabrands: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dentsu-new-zealand-vs-ipg-mediabrands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dentsu-new-zealand-vs-ipg-mediabrands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.