---
title: "Denon vs Sumiko: Which is searched more?"
description: "Which is more popular in search, Denon or Sumiko? Compare estimated monthly branded-search demand and Share of Search inside the Turntable cartridge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/denon-vs-sumiko"
publisher: "Brandwave"
---

# Denon vs Sumiko: Which is searched more?

Which is more popular in search, Denon or Sumiko? Compare estimated monthly branded-search demand and Share of Search inside the Turntable cartridge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Denon and Sumiko
- **Competitive set**: Turntable cartridge brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Denon Share of Search**: 21.3%
- **Sumiko Share of Search**: 5.2%

## Which is more popular in search, Denon or Sumiko?

- In August 2026, Denon had more branded searches than Sumiko among turntable cartridge brands worldwide. Denon was estimated to have 90.5K branded searches compared to Sumiko’s 22.2K, and held a 21.3% Share of Search versus Sumiko’s 5.2%.
- Denon was ahead of Sumiko in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Denon’s estimated Share of Search among turntable cartridge brands worldwide moved from 22.8% to 21.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, Sumiko’s estimated Share of Search among turntable cartridge brands worldwide moved from 3.1% to 5.2%, and its estimated monthly branded searches moved from 14.8K to 22.2K.

## How did search popularity change for turntable cartridge brands worldwide in August 2026?

- In August 2026, Sumiko gained estimated Share of Search among turntable cartridge brands worldwide, from 4.3% to 5.2%.
- Denon’s estimated Share of Search among turntable cartridge brands worldwide has lost ground for 3 months in a row, from 25.4% to 21.3% in August 2026.

## Month by month

| Month | Denon estimated searches | Denon Share of Search | Denon rank | Sumiko estimated searches | Sumiko Share of Search | Sumiko rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 22.8% | 2 | 14.8K | 3.1% | 4 |
| Nov 2025 | 135K | 23.2% | 2 | 12.1K | 2.1% | 4 |
| Dec 2025 | 135K | 23.4% | 2 | 14.8K | 2.6% | 4 |
| Jan 2026 | 135K | 23% | 2 | 22.2K | 3.8% | 4 |
| Feb 2026 | 110K | 24.6% | 2 | 18.1K | 4% | 4 |
| Mar 2026 | 110K | 25.3% | 2 | 18.1K | 4.2% | 4 |
| Apr 2026 | 110K | 25.9% | 2 | 18.1K | 4.3% | 4 |
| May 2026 | 110K | 25.4% | 2 | 22.2K | 5.1% | 4 |
| Jun 2026 | 90.5K | 22% | 2 | 18.1K | 4.4% | 4 |
| Jul 2026 | 90.5K | 21.4% | 2 | 18.1K | 4.3% | 4 |
| Aug 2026 | 90.5K | 21.3% | 2 | 22.2K | 5.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Denon’s and Sumiko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Denon**: Measured on the search term “denon”.
- **Sumiko**: Measured on the search term “sumiko”.

- [Denon profile](/demand/global-en/brands/denon)
- [Sumiko profile](/demand/global-en/brands/sumiko)
- [All turntable cartridge brands worldwide](/demand/global-en/categories/turntable-cartridge-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Denon or Sumiko?

In August 2026, Denon had more branded searches than Sumiko among turntable cartridge brands worldwide. Denon was estimated to have 90.5K branded searches compared to Sumiko’s 22.2K, and held a 21.3% Share of Search versus Sumiko’s 5.2%.

## Cite this page

Brandwave. "Denon vs Sumiko: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/denon-vs-sumiko

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/denon-vs-sumiko. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.