--- title: "DeNiro Boot Co. vs Mountain Horse: Which is searched more?" description: "Is DeNiro Boot Co. or Mountain Horse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/deniro-boot-co-vs-mountain-horse" publisher: "Brandwave" --- # DeNiro Boot Co. vs Mountain Horse: Which is searched more? Is DeNiro Boot Co. or Mountain Horse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeNiro Boot Co. and Mountain Horse - **Competitive set**: Equestrian boots - **Market**: Global - **Month measured**: Sep 2026 - **DeNiro Boot Co. Share of Search**: 0.05% - **Mountain Horse Share of Search**: 1.2% ## Is DeNiro Boot Co. or Mountain Horse more popular in search? - In September 2026, Mountain Horse had more branded searches than DeNiro Boot Co. among equestrian boots worldwide. Mountain Horse had about 8,100 branded searches, while DeNiro Boot Co. had 320. Mountain Horse made up 1.2% of all equestrian boot searches we track, and DeNiro Boot Co. accounted for 0.05%. - Mountain Horse was ahead of DeNiro Boot Co. in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeNiro Boot Co.’s share of searches among equestrian boots worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 260 to 320. - Across the 12 months ending September 2026, Mountain Horse’s share of searches among equestrian boots worldwide moved from 1.7% to 1.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K. ## Top equestrian boots in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mountain Horse was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. DeNiro Boot Co. was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. DeNiro Boot Co. and Mountain Horse were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ariat | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | DeNiro Boot Co. | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Mountain Horse | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Parlanti | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Tredstep | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Shires | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dublin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Toggi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sherwood | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about equestrian boots - Asked ChatGPT "Which equestrian boots brand should I buy?": 1. Ariat, 2. DeNiro Boot Co., 3. Parlanti, 4. Tredstep - Asked ChatGPT "What are the best equestrian boots brands?": 1. DeNiro Boot Co., 2. Parlanti, 3. Ariat, 4. Mountain Horse, 5. Tredstep - Asked ChatGPT "What's the best equestrian boots brand for riding and stable use?": 1. Ariat, 2. Mountain Horse, 3. Tredstep - Searched Google, AI Overview "horse riding boots": 1. Ariat, 2. Mountain Horse Not named in any answer: Shires, Dublin, Toggi and Sherwood. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for equestrian boots worldwide in September 2026? - In September 2026, DeNiro Boot Co. rose from 7th to 6th among equestrian boots worldwide. - Estimated monthly branded searches for Mountain Horse worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026. ## Month by month | Month | DeNiro Boot Co. estimated searches | DeNiro Boot Co. Share of Search | DeNiro Boot Co. rank | Mountain Horse estimated searches | Mountain Horse Share of Search | Mountain Horse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 0.04% | 7 | 12.1K | 1.7% | 2 | | Nov 2025 | 480 | 0.05% | 6 | 12.1K | 1.2% | 2 | | Dec 2025 | 210 | 0.02% | 7 | 9.9K | 0.97% | 2 | | Jan 2026 | 210 | 0.03% | 7 | 9.9K | 1.4% | 2 | | Feb 2026 | 210 | 0.04% | 7 | 8.1K | 1.4% | 2 | | Mar 2026 | 210 | 0.03% | 7 | 8.1K | 1.2% | 2 | | Apr 2026 | 260 | 0.04% | 7 | 8.1K | 1.2% | 2 | | May 2026 | 260 | 0.04% | 7 | 6.6K | 0.96% | 2 | | Jun 2026 | 210 | 0.03% | 7 | 5.4K | 0.79% | 2 | | Jul 2026 | 260 | 0.05% | 7 | 6.6K | 1.2% | 2 | | Aug 2026 | 260 | 0.04% | 7 | 6.6K | 0.96% | 2 | | Sep 2026 | 320 | 0.05% | 6 | 8.1K | 1.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using DeNiro Boot Co.’s and Mountain Horse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeNiro Boot Co.**: Measured on the search term “deniro boot co”. - **Mountain Horse**: Measured on the search term “mountain horse”. - [DeNiro Boot Co. profile](/demand/global-en/brands/deniro-boot-co) - [Mountain Horse profile](/demand/global-en/brands/mountain-horse) - [All equestrian boots worldwide](/demand/global-en/categories/equestrian-boots): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeNiro Boot Co. or Mountain Horse more popular in search? In September 2026, Mountain Horse had more branded searches than DeNiro Boot Co. among equestrian boots worldwide. Mountain Horse had about 8,100 branded searches, while DeNiro Boot Co. had 320. Mountain Horse made up 1.2% of all equestrian boot searches we track, and DeNiro Boot Co. accounted for 0.05%. ## Cite this page Brandwave. "DeNiro Boot Co. vs Mountain Horse: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/deniro-boot-co-vs-mountain-horse This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/deniro-boot-co-vs-mountain-horse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.