---
title: "DemandScience vs Madison Logic: Which is more popular by branded search?"
description: "Which is more popular in search, DemandScience or Madison Logic? Compare estimated monthly branded-search demand and Share of Search inside the Account-based marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/demandscience-vs-madison-logic"
publisher: "Brandwave"
---

# DemandScience vs Madison Logic: Which is more popular by branded search?

Which is more popular in search, DemandScience or Madison Logic? Compare estimated monthly branded-search demand and Share of Search inside the Account-based marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DemandScience and Madison Logic
- **Competitive set**: Account-based marketing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **DemandScience Share of Search**: 8.7%
- **Madison Logic Share of Search**: 8.7%

## Which is more popular in search, DemandScience or Madison Logic?

- In August 2026, DemandScience and Madison Logic were level on Share of Search among account-based marketing platforms worldwide, with an estimated 1.6K branded searches each, at 8.7% estimated Share of Search each.
- The lead changed hands 2 times in the 11 months ending August 2026: Madison Logic took it in April 2026, DemandScience took it in May 2026.
- Across the 11 months ending August 2026, DemandScience’s estimated Share of Search among account-based marketing platforms worldwide moved from 10.6% to 8.7%, and its estimated monthly branded searches moved from 2.5K to 1.6K.
- Across the 11 months ending August 2026, Madison Logic’s estimated Share of Search among account-based marketing platforms worldwide moved from 8.4% to 8.7%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

## How did search popularity change for account-based marketing platforms worldwide in August 2026?

- In August 2026, Madison Logic gained estimated Share of Search among account-based marketing platforms worldwide, from 8.2% to 8.7%.
- In August 2026, DemandScience lost estimated Share of Search among account-based marketing platforms worldwide, from 9.6% to 8.7%.

## Month by month

| Month | DemandScience estimated searches | DemandScience Share of Search | DemandScience rank | Madison Logic estimated searches | Madison Logic Share of Search | Madison Logic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.5K | 10.6% | 3 | 1.9K | 8.4% | 4 |
| Nov 2025 | 2K | 10.1% | 3 | 1.6K | 8.4% | 4 |
| Dec 2025 | 1.9K | 11.7% | 3 | 1.6K | 9.8% | 4 |
| Jan 2026 | 2.5K | 12% | 3 | 1.9K | 9.4% | 4 |
| Feb 2026 | 1.9K | 9.8% | 3 | 1.9K | 9.7% | 4 |
| Mar 2026 | 2.4K | 9.9% | 3 | 2.4K | 9.9% | 4 |
| Apr 2026 | 1.9K | 9.4% | 4 | 2.4K | 11.7% | 3 |
| May 2026 | 1.6K | 8.3% | 3 | 1.6K | 8.2% | 4 |
| Jun 2026 | 1.9K | 8.2% | 3 | 1.6K | 6.9% | 4 |
| Jul 2026 | 1.9K | 9.6% | 3 | 1.6K | 8.2% | 4 |
| Aug 2026 | 1.6K | 8.7% | 3 | 1.6K | 8.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DemandScience’s and Madison Logic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DemandScience**: Measured on the search terms “demandscience”, “demandscience intelligence”, “demandscience reviews” and “demandscience.com”, summed into one figure.
- **Madison Logic**: Measured on the search terms “madison logic”, “madison logic abm”, “madison logic account based marketing”, “madison logic account-based marketing” and “madisonlogic.com”, summed into one figure.

- [DemandScience profile](/demand/global-en/brands/demandscience)
- [Madison Logic profile](/demand/global-en/brands/madison-logic)
- [All account-based marketing platforms worldwide](/demand/global-en/categories/account-based-marketing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DemandScience or Madison Logic?

In August 2026, DemandScience and Madison Logic were level on Share of Search among account-based marketing platforms worldwide, with an estimated 1.6K branded searches each, at 8.7% estimated Share of Search each.

## Cite this page

Brandwave. "DemandScience vs Madison Logic: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/demandscience-vs-madison-logic

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/demandscience-vs-madison-logic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
