--- title: "Demandbase vs Optimizely: Which is searched more?" description: "Is Demandbase or Optimizely more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B website personalization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/demandbase-vs-optimizely" publisher: "Brandwave" --- # Demandbase vs Optimizely: Which is searched more? Is Demandbase or Optimizely more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B website personalization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Demandbase and Optimizely - **Competitive set**: B2B website personalization platforms - **Market**: Global - **Month measured**: Sep 2026 - **Demandbase Share of Search**: 0.64% - **Optimizely Share of Search**: 13% ## Is Demandbase or Optimizely more popular in search? - In September 2026, Optimizely had more branded searches than Demandbase among B2B website personalization platforms worldwide. Optimizely had about 246,000 branded searches, while Demandbase had 12,200. Optimizely made up 13% of all B2B website personalization platform searches we track, and Demandbase accounted for 0.64%. - Optimizely was ahead of Demandbase in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Demandbase’s share of searches among B2B website personalization platforms worldwide moved from 0.78% to 0.64%, and its estimated monthly branded searches moved from 15.1K to 12.2K. - Across the 12 months ending September 2026, Optimizely’s share of searches among B2B website personalization platforms worldwide moved from 12.6% to 13%, and its estimated monthly branded searches held steady at 246K. ## Top B2B website personalization platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Optimizely was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Demandbase was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Demandbase was listed before Optimizely in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Demandbase | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Optimizely | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | 6sense | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Mutiny | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | HubSpot | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Personyze | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kameleoon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about B2B website personalization platforms - Asked ChatGPT "Which B2B website personalization platform should I use?": 1. 6sense, 2. HubSpot, 3. Optimizely, 4. Mutiny - Asked ChatGPT "What are the best B2B website personalization platforms?": 1. Demandbase, 2. 6sense, 3. Optimizely, 4. Personyze, 5. HubSpot, 6. Mutiny - Asked ChatGPT "What's the best B2B website personalization platform for target account visitors?": 1. Demandbase, 2. Mutiny, 3. 6sense, 4. HubSpot - Searched Google, AI Overview "website personalization software": 1. Optimizely, 2. Personyze - Searched Google, AI Overview "b2b website personalization platform": 1. Mutiny, 2. Demandbase, 3. Optimizely, 4. HubSpot Not named in any answer: Kameleoon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for B2B website personalization platforms worldwide in September 2026? - In September 2026, Optimizely lost share of searches among B2B website personalization platforms worldwide, from 15.2% to 13%. - Estimated monthly branded searches for Demandbase worldwide fell 19% over 12 measured months, from 15.1K to 12.2K in September 2026. ## Month by month | Month | Demandbase estimated searches | Demandbase Share of Search | Demandbase rank | Optimizely estimated searches | Optimizely Share of Search | Optimizely rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.1K | 0.78% | 4 | 246K | 12.6% | 2 | | Nov 2025 | 12.4K | 0.76% | 4 | 246K | 15.1% | 2 | | Dec 2025 | 10.1K | 0.72% | 4 | 246K | 17.5% | 2 | | Jan 2026 | 12.4K | 0.63% | 4 | 301K | 15.3% | 2 | | Feb 2026 | 12.4K | 0.77% | 4 | 246K | 15.3% | 2 | | Mar 2026 | 15.1K | 0.78% | 4 | 246K | 12.8% | 2 | | Apr 2026 | 12.3K | 0.64% | 4 | 246K | 12.9% | 2 | | May 2026 | 12.3K | 0.75% | 4 | 246K | 15.1% | 2 | | Jun 2026 | 15K | 0.79% | 4 | 246K | 13% | 2 | | Jul 2026 | 12.2K | 0.75% | 4 | 246K | 15.2% | 2 | | Aug 2026 | 12.2K | 0.76% | 4 | 246K | 15.2% | 2 | | Sep 2026 | 12.2K | 0.64% | 4 | 246K | 13% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Demandbase’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Demandbase**: Measured on the search terms “demandbase” and “demandbase one”, summed into one figure. - **Optimizely**: Measured on the search terms “optimizely” and “optimizely personalization”, summed into one figure. - [Demandbase profile](/demand/global-en/brands/demandbase) - [Optimizely profile](/demand/global-en/brands/optimizely) - [All B2B website personalization platforms worldwide](/demand/global-en/categories/b2b-website-personalization-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Demandbase or Optimizely more popular in search? In September 2026, Optimizely had more branded searches than Demandbase among B2B website personalization platforms worldwide. Optimizely had about 246,000 branded searches, while Demandbase had 12,200. Optimizely made up 13% of all B2B website personalization platform searches we track, and Demandbase accounted for 0.64%. ## Cite this page Brandwave. "Demandbase vs Optimizely: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/demandbase-vs-optimizely This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/demandbase-vs-optimizely. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.