--- title: "Demandbase vs Madison Logic: Which is more popular by branded search?" description: "Which is more popular in search, Demandbase or Madison Logic? Compare estimated monthly branded-search demand and Share of Search inside the Account-based marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/demandbase-vs-madison-logic" publisher: "Brandwave" --- # Demandbase vs Madison Logic: Which is more popular by branded search? Which is more popular in search, Demandbase or Madison Logic? Compare estimated monthly branded-search demand and Share of Search inside the Account-based marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Demandbase and Madison Logic - **Competitive set**: Account-based marketing platforms - **Market**: Global - **Month measured**: Aug 2026 - **Demandbase Share of Search**: 67.4% - **Madison Logic Share of Search**: 8.7% ## Which is more popular in search, Demandbase or Madison Logic? - In August 2026, Demandbase had more branded searches than Madison Logic among account-based marketing platforms worldwide. Demandbase was estimated to have 12.6K branded searches compared to Madison Logic’s 1.6K, and held a 67.4% Share of Search versus Madison Logic’s 8.7%. - Demandbase was ahead of Madison Logic in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among account-based marketing platforms worldwide moved from 68.2% to 67.4%, and its estimated monthly branded searches moved from 15.8K to 12.6K. - Across the 11 months ending August 2026, Madison Logic’s estimated Share of Search among account-based marketing platforms worldwide moved from 8.4% to 8.7%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## How did search popularity change for account-based marketing platforms worldwide in August 2026? - In August 2026, Madison Logic gained estimated Share of Search among account-based marketing platforms worldwide, from 8.2% to 8.7%. - Estimated monthly branded searches for Demandbase worldwide fell 20% over 11 measured months, from 15.8K to 12.6K in August 2026. ## Month by month | Month | Demandbase estimated searches | Demandbase Share of Search | Demandbase rank | Madison Logic estimated searches | Madison Logic Share of Search | Madison Logic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.8K | 68.2% | 1 | 1.9K | 8.4% | 4 | | Nov 2025 | 13K | 66.8% | 1 | 1.6K | 8.4% | 4 | | Dec 2025 | 10.7K | 64.1% | 1 | 1.6K | 9.8% | 4 | | Jan 2026 | 13.1K | 64.1% | 1 | 1.9K | 9.4% | 4 | | Feb 2026 | 13K | 65.4% | 1 | 1.9K | 9.7% | 4 | | Mar 2026 | 16.1K | 65.6% | 1 | 2.4K | 9.9% | 4 | | Apr 2026 | 13.4K | 64.7% | 1 | 2.4K | 11.7% | 3 | | May 2026 | 13.5K | 68.3% | 1 | 1.6K | 8.2% | 4 | | Jun 2026 | 16.8K | 70.7% | 1 | 1.6K | 6.9% | 4 | | Jul 2026 | 13.5K | 67.4% | 1 | 1.6K | 8.2% | 4 | | Aug 2026 | 12.6K | 67.4% | 1 | 1.6K | 8.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Demandbase’s and Madison Logic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Demandbase**: Measured on the search terms “demandbase”, “demandbase abm”, “demandbase abm platform”, “demandbase intent data”, “demandbase one” and “demandbase.com”, summed into one figure. - **Madison Logic**: Measured on the search terms “madison logic”, “madison logic abm”, “madison logic account based marketing”, “madison logic account-based marketing” and “madisonlogic.com”, summed into one figure. - [Demandbase profile](/demand/global-en/brands/demandbase) - [Madison Logic profile](/demand/global-en/brands/madison-logic) - [All account-based marketing platforms worldwide](/demand/global-en/categories/account-based-marketing-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Demandbase or Madison Logic? In August 2026, Demandbase had more branded searches than Madison Logic among account-based marketing platforms worldwide. Demandbase was estimated to have 12.6K branded searches compared to Madison Logic’s 1.6K, and held a 67.4% Share of Search versus Madison Logic’s 8.7%. ## Cite this page Brandwave. "Demandbase vs Madison Logic: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/demandbase-vs-madison-logic This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/demandbase-vs-madison-logic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.