--- title: "Demandbase vs Influ2: Which is more popular by branded search?" description: "Which is more popular in search, Demandbase or Influ2? Compare estimated monthly branded-search demand and Share of Search inside the Account-based marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/demandbase-vs-influ2" publisher: "Brandwave" --- # Demandbase vs Influ2: Which is more popular by branded search? Which is more popular in search, Demandbase or Influ2? Compare estimated monthly branded-search demand and Share of Search inside the Account-based marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Demandbase and Influ2 - **Competitive set**: Account-based marketing platforms - **Market**: Global - **Month measured**: Aug 2026 - **Demandbase Share of Search**: 67.4% - **Influ2 Share of Search**: 13.2% ## Which is more popular in search, Demandbase or Influ2? - In August 2026, Demandbase had more branded searches than Influ2 among account-based marketing platforms worldwide. Demandbase was estimated to have 12.6K branded searches compared to Influ2’s 2.5K, and held a 67.4% Share of Search versus Influ2’s 13.2%. - Demandbase was ahead of Influ2 in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among account-based marketing platforms worldwide moved from 68.2% to 67.4%, and its estimated monthly branded searches moved from 15.8K to 12.6K. - Across the 11 months ending August 2026, Influ2’s estimated Share of Search among account-based marketing platforms worldwide moved from 10.8% to 13.2%, and its estimated monthly branded searches held steady at 2.5K. ## How did search popularity change for account-based marketing platforms worldwide in August 2026? - In August 2026, Influ2 gained estimated Share of Search among account-based marketing platforms worldwide, from 12.5% to 13.2%. - Estimated monthly branded searches for Demandbase worldwide fell 20% over 11 measured months, from 15.8K to 12.6K in August 2026. ## Month by month | Month | Demandbase estimated searches | Demandbase Share of Search | Demandbase rank | Influ2 estimated searches | Influ2 Share of Search | Influ2 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.8K | 68.2% | 1 | 2.5K | 10.8% | 2 | | Nov 2025 | 13K | 66.8% | 1 | 2.5K | 12.6% | 2 | | Dec 2025 | 10.7K | 64.1% | 1 | 2K | 11.7% | 2 | | Jan 2026 | 13.1K | 64.1% | 1 | 2.5K | 12.2% | 2 | | Feb 2026 | 13K | 65.4% | 1 | 2.5K | 12.4% | 2 | | Mar 2026 | 16.1K | 65.6% | 1 | 3K | 12.1% | 2 | | Apr 2026 | 13.4K | 64.7% | 1 | 2.5K | 12% | 2 | | May 2026 | 13.5K | 68.3% | 1 | 2.5K | 12.5% | 2 | | Jun 2026 | 16.8K | 70.7% | 1 | 3K | 12.5% | 2 | | Jul 2026 | 13.5K | 67.4% | 1 | 2.5K | 12.5% | 2 | | Aug 2026 | 12.6K | 67.4% | 1 | 2.5K | 13.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Demandbase’s and Influ2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Demandbase**: Measured on the search terms “demandbase”, “demandbase abm”, “demandbase abm platform”, “demandbase intent data”, “demandbase one” and “demandbase.com”, summed into one figure. - **Influ2**: Measured on the search terms “influ2”, “influ2 pricing” and “influ2.com”, summed into one figure. - [Demandbase profile](/demand/global-en/brands/demandbase) - [Influ2 profile](/demand/global-en/brands/influ2) - [All account-based marketing platforms worldwide](/demand/global-en/categories/account-based-marketing-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Demandbase or Influ2? In August 2026, Demandbase had more branded searches than Influ2 among account-based marketing platforms worldwide. Demandbase was estimated to have 12.6K branded searches compared to Influ2’s 2.5K, and held a 67.4% Share of Search versus Influ2’s 13.2%. ## Cite this page Brandwave. "Demandbase vs Influ2: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/demandbase-vs-influ2 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/demandbase-vs-influ2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.