--- title: "Demandbase vs G2: Which is searched more?" description: "Is Demandbase or G2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B intent data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/demandbase-vs-g2" publisher: "Brandwave" --- # Demandbase vs G2: Which is searched more? Is Demandbase or G2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B intent data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Demandbase and G2 - **Competitive set**: B2B intent data platforms - **Market**: Global - **Month measured**: Sep 2026 - **Demandbase Share of Search**: 1.6% - **G2 Share of Search**: 58.3% ## Is Demandbase or G2 more popular in search? - In September 2026, G2 had more branded searches than Demandbase among B2B intent data platforms worldwide. G2 had about 458,000 branded searches, while Demandbase had 12,300. G2 made up 58.3% of all B2B intent data platform searches we track, and Demandbase accounted for 1.6%. - G2 was ahead of Demandbase in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Demandbase’s share of searches among B2B intent data platforms worldwide moved from 2% to 1.6%, and its estimated monthly branded searches moved from 15.2K to 12.3K. - Across the 12 months ending September 2026, G2’s share of searches among B2B intent data platforms worldwide moved from 48.4% to 58.3%, and its estimated monthly branded searches moved from 376K to 458K. ## Top B2B intent data platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, G2 appeared in all five answers. Demandbase was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. G2 was listed before Demandbase in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bombora | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | 6sense | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | G2 | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Demandbase | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | ZoomInfo | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Informa TechTarget | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Intentsify | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about B2B intent data platforms - Asked ChatGPT "Which B2B intent data platform should I use?": 1. 6sense, 2. Bombora, 3. G2, 4. ZoomInfo, 5. Demandbase - Asked ChatGPT "What are the best B2B intent data platforms?": 1. 6sense, 2. Demandbase, 3. Bombora, 4. G2, 5. Informa TechTarget, 6. ZoomInfo - Asked ChatGPT "What's the best B2B intent data platform for buyer signal data?": 1. 6sense, 2. Bombora, 3. G2, 4. Demandbase, 5. Informa TechTarget, 6. ZoomInfo - Searched Google, AI Overview "buyer intent data": 1. Bombora, 2. G2 - Searched Google, AI Overview "best intent data platform": 1. 6sense, 2. Bombora, 3. ZoomInfo, 4. G2 Not named in any answer: Intentsify. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for B2B intent data platforms worldwide in September 2026? - In September 2026, G2 gained share of searches among B2B intent data platforms worldwide, from 53.4% to 58.3%. - Estimated monthly branded searches for Demandbase worldwide fell 19.2% over 12 measured months, from 15.2K to 12.3K in September 2026. ## Month by month | Month | Demandbase estimated searches | Demandbase Share of Search | Demandbase rank | G2 estimated searches | G2 Share of Search | G2 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.2K | 2% | 4 | 376K | 48.4% | 1 | | Nov 2025 | 12.4K | 2% | 4 | 308K | 48.4% | 1 | | Dec 2025 | 10.2K | 1.6% | 4 | 308K | 48.6% | 1 | | Jan 2026 | 12.4K | 1.8% | 4 | 309K | 45.3% | 1 | | Feb 2026 | 12.4K | 2% | 4 | 254K | 41.7% | 1 | | Mar 2026 | 15.2K | 1.9% | 4 | 376K | 46.5% | 1 | | Apr 2026 | 12.3K | 1.5% | 4 | 378K | 46.9% | 1 | | May 2026 | 12.3K | 1.5% | 4 | 462K | 55.3% | 1 | | Jun 2026 | 15K | 1.8% | 4 | 458K | 56.3% | 1 | | Jul 2026 | 12.3K | 1.5% | 4 | 458K | 55.1% | 1 | | Aug 2026 | 12.3K | 1.7% | 4 | 376K | 53.4% | 1 | | Sep 2026 | 12.3K | 1.6% | 4 | 458K | 58.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Demandbase’s and G2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Demandbase**: Measured on the search terms “demandbase”, “demandbase intent data” and “demandbase one”, summed into one figure. - **G2**: Measured on the search terms “g2” and “g2 reviews”, summed into one figure. - [Demandbase profile](/demand/global-en/brands/demandbase) - [G2 profile](/demand/global-en/brands/g2) - [All B2B intent data platforms worldwide](/demand/global-en/categories/b2b-intent-data-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Demandbase or G2 more popular in search? In September 2026, G2 had more branded searches than Demandbase among B2B intent data platforms worldwide. G2 had about 458,000 branded searches, while Demandbase had 12,300. G2 made up 58.3% of all B2B intent data platform searches we track, and Demandbase accounted for 1.6%. ## Cite this page Brandwave. "Demandbase vs G2: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/demandbase-vs-g2 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/demandbase-vs-g2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.