--- title: "Delugs vs Strapcode: Which is more popular?" description: "Is Delugs or Strapcode more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watch strap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/delugs-vs-strapcode" publisher: "Brandwave" --- # Delugs vs Strapcode: Which is more popular? Is Delugs or Strapcode more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watch strap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Delugs and Strapcode - **Competitive set**: Watch strap brands - **Market**: Global - **Month measured**: Oct 2026 - **Delugs Share of Search**: 25.4% - **Strapcode Share of Search**: 7.6% ## Is Delugs or Strapcode more popular in search? - In October 2026, Delugs had more branded searches than Strapcode among watch strap brands worldwide. Delugs had about 33,100 branded searches, while Strapcode had 9,900. Delugs made up 25.4% of all watch strap brand searches we track, and Strapcode accounted for 7.6%. - Delugs was ahead of Strapcode in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Delugs’ share of searches among watch strap brands worldwide moved from 24.2% to 25.4%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending October 2026, Strapcode’s share of searches among watch strap brands worldwide moved from 7.2% to 7.6%, and its estimated monthly branded searches held steady at 9.9K. ## Top watch strap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Delugs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Strapcode was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Delugs was listed before Strapcode in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Delugs | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Hirsch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Barton | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Molequin | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Jean Rousseau | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Artem | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Crown & Buckle | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Strapcode | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Uncle Straps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WatchGecko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bulang & Sons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nomad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Crafter Blue | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cheapest NATO Straps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about watch strap brands - Asked ChatGPT "Where's the best place to buy watch straps?": 1. Delugs, 2. Hirsch, 3. Barton, 4. Crown & Buckle, 5. Strapcode - Asked ChatGPT "What are the best watch strap brands?": 1. Delugs, 2. Hirsch, 3. Artem, 4. Barton, 5. Molequin, 6. Jean Rousseau, 7. Crown & Buckle - Asked ChatGPT "Which brand makes the best leather watch straps?": 1. Delugs, 2. Molequin, 3. Jean Rousseau, 4. Hirsch - Searched Google, AI Overview "watch straps": 1. Barton - Searched Google, AI Overview "leather watch strap": 1. Barton, 2. Hirsch Not named in any answer: Uncle Straps, WatchGecko, Bulang & Sons, Nomad, Crafter Blue and Cheapest NATO Straps. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for watch strap brands worldwide in October 2026? - In October 2026, Delugs gained share of searches among watch strap brands worldwide, from 23.9% to 25.4%. - In October 2026, Strapcode rose from 6th to 4th among watch strap brands worldwide. ## How has branded search for Delugs and Strapcode changed worldwide over the last 12 months? | Month | Delugs estimated searches | Delugs Share of Search | Delugs rank | Strapcode estimated searches | Strapcode Share of Search | Strapcode rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 33.1K | 24.2% | 1 | 9.9K | 7.2% | 5 | | Dec 2025 | 27.1K | 21.4% | 1 | 9.9K | 7.8% | 5 | | Jan 2026 | 27.1K | 20.2% | 1 | 12.1K | 9% | 3 | | Feb 2026 | 27.1K | 21% | 1 | 9.9K | 7.7% | 5 | | Mar 2026 | 27.1K | 20.6% | 1 | 9.9K | 7.5% | 5 | | Apr 2026 | 33.1K | 23.6% | 1 | 12.1K | 8.6% | 4 | | May 2026 | 49.5K | 30.5% | 1 | 12.1K | 7.5% | 4 | | Jun 2026 | 40.5K | 26.3% | 1 | 12.1K | 7.9% | 5 | | Jul 2026 | 40.5K | 26.5% | 1 | 12.1K | 7.9% | 5 | | Aug 2026 | 40.5K | 25.5% | 1 | 12.1K | 7.6% | 5 | | Sep 2026 | 33.1K | 23.9% | 1 | 9.9K | 7.2% | 6 | | Oct 2026 | 33.1K | 25.4% | 1 | 9.9K | 7.6% | 4 | ## How are Delugs’ and Strapcode’s branded searches counted? Brandwave collects information about searches that people make online using Delugs’ and Strapcode’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Delugs**: Measured on the search term “delugs”. - **Strapcode**: Measured on the search term “strapcode”. - [Delugs profile](/demand/global-en/brands/delugs) - [Strapcode profile](/demand/global-en/brands/strapcode) - [All watch strap brands worldwide](/demand/global-en/categories/watch-strap-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Delugs or Strapcode more popular in search? In October 2026, Delugs had more branded searches than Strapcode among watch strap brands worldwide. Delugs had about 33,100 branded searches, while Strapcode had 9,900. Delugs made up 25.4% of all watch strap brand searches we track, and Strapcode accounted for 7.6%. ## Cite this page Brandwave. "Delugs vs Strapcode: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/delugs-vs-strapcode This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/delugs-vs-strapcode. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.