---
title: "De'Longhi vs Ninja: Which is searched more?"
description: "Which is more popular in search, De'Longhi or Ninja? Compare estimated monthly branded-search demand and Share of Search inside the Toaster oven brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/delonghi-vs-ninja-kitchen"
publisher: "Brandwave"
---

# De'Longhi vs Ninja: Which is searched more?

Which is more popular in search, De'Longhi or Ninja? Compare estimated monthly branded-search demand and Share of Search inside the Toaster oven brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: De'Longhi and Ninja
- **Competitive set**: Toaster oven brands
- **Market**: Global
- **Month measured**: Sep 2026
- **De'Longhi Share of Search**: 20.1%
- **Ninja Share of Search**: 24.5%

## Which is more popular in search, De'Longhi or Ninja?

- In September 2026, Ninja had more branded searches than De'Longhi among toaster oven brands worldwide. Ninja was estimated to have 823K branded searches compared to De'Longhi’s 673K, and held a 24.5% Share of Search versus De'Longhi’s 20.1%.
- Ninja was ahead of De'Longhi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among toaster oven brands worldwide held steady at 20.1%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among toaster oven brands worldwide moved from 20.1% to 24.5%, and its estimated monthly branded searches held steady at 823K.

## How did search popularity change for toaster oven brands worldwide in September 2026?

- Estimated monthly branded searches for De'Longhi worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

## Month by month

| Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Ninja estimated searches | Ninja Share of Search | Ninja rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 20.1% | 2 | 823K | 20.1% | 3 |
| Nov 2025 | 1.2M | 19.3% | 2 | 1.2M | 19.3% | 3 |
| Dec 2025 | 1M | 16.3% | 3 | 1.2M | 19.9% | 2 |
| Jan 2026 | 823K | 18.9% | 3 | 1M | 23% | 2 |
| Feb 2026 | 673K | 19.2% | 3 | 823K | 23.5% | 2 |
| Mar 2026 | 673K | 18.5% | 3 | 823K | 22.6% | 2 |
| Apr 2026 | 673K | 19.1% | 3 | 823K | 23.4% | 2 |
| May 2026 | 673K | 20.5% | 2 | 673K | 20.5% | 3 |
| Jun 2026 | 673K | 20.8% | 3 | 823K | 25.4% | 2 |
| Jul 2026 | 673K | 21.3% | 2 | 673K | 21.3% | 3 |
| Aug 2026 | 673K | 20.3% | 3 | 823K | 24.8% | 2 |
| Sep 2026 | 673K | 20.1% | 3 | 823K | 24.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using De'Longhi’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **De'Longhi**: Measured on the search term “delonghi”.
- **Ninja**: Measured on the search term “ninja air fryer”.

- [De'Longhi profile](/demand/global-en/brands/delonghi)
- [Ninja profile](/demand/global-en/brands/ninja-kitchen)
- [All toaster oven brands worldwide](/demand/global-en/categories/toaster-oven-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, De'Longhi or Ninja?

In September 2026, Ninja had more branded searches than De'Longhi among toaster oven brands worldwide. Ninja was estimated to have 823K branded searches compared to De'Longhi’s 673K, and held a 24.5% Share of Search versus De'Longhi’s 20.1%.

## Cite this page

Brandwave. "De'Longhi vs Ninja: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/delonghi-vs-ninja-kitchen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/delonghi-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.