---
title: "De'Longhi vs Nespresso: Which is searched more?"
description: "Which is more popular in search, De'Longhi or Nespresso? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/delonghi-vs-nespresso"
publisher: "Brandwave"
---

# De'Longhi vs Nespresso: Which is searched more?

Which is more popular in search, De'Longhi or Nespresso? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: De'Longhi and Nespresso
- **Competitive set**: Coffee machine brands
- **Market**: Global
- **Month measured**: Sep 2026
- **De'Longhi Share of Search**: 22.6%
- **Nespresso Share of Search**: 52.6%

## Which is more popular in search, De'Longhi or Nespresso?

- In September 2026, Nespresso had more branded searches than De'Longhi among coffee machine brands worldwide. Nespresso was estimated to have 3.4M branded searches compared to De'Longhi’s 1.4M, and held a 52.6% Share of Search versus De'Longhi’s 22.6%.
- Nespresso was ahead of De'Longhi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among coffee machine brands worldwide moved from 25.3% to 22.6%, and its estimated monthly branded searches moved from 1.6M to 1.4M.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee machine brands worldwide moved from 51.6% to 52.6%, and its estimated monthly branded searches held steady at 3.4M.

## How did search popularity change for coffee machine brands worldwide in September 2026?

- Estimated monthly branded searches for De'Longhi worldwide fell 12.5% over 12 measured months, from 1.6M to 1.4M in September 2026.

## Month by month

| Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Nespresso estimated searches | Nespresso Share of Search | Nespresso rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6M | 25.3% | 2 | 3.4M | 51.6% | 1 |
| Nov 2025 | 2.3M | 24.5% | 2 | 5M | 53.5% | 1 |
| Dec 2025 | 2.1M | 24.9% | 2 | 4.1M | 49.4% | 1 |
| Jan 2026 | 1.7M | 24.8% | 2 | 3.4M | 48% | 1 |
| Feb 2026 | 1.3M | 21.8% | 2 | 3.4M | 54.8% | 1 |
| Mar 2026 | 1.4M | 22.3% | 2 | 3.4M | 54.2% | 1 |
| Apr 2026 | 1.4M | 22.1% | 2 | 3.4M | 53.8% | 1 |
| May 2026 | 1.4M | 22.1% | 2 | 3.4M | 53.8% | 1 |
| Jun 2026 | 1.3M | 21.6% | 2 | 3.4M | 54.3% | 1 |
| Jul 2026 | 1.3M | 23.1% | 2 | 2.7M | 48.3% | 1 |
| Aug 2026 | 1.4M | 22.5% | 2 | 3.4M | 52.1% | 1 |
| Sep 2026 | 1.4M | 22.6% | 2 | 3.4M | 52.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using De'Longhi’s and Nespresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **De'Longhi**: Measured on the search terms “de'longhi espresso machine”, “delonghi”, “delonghi coffee machine”, “delonghi dedica”, “delonghi dinamica”, “delonghi eletta”, “delonghi la specialista” and “delonghi magnifica”, summed into one figure.
- **Nespresso**: Measured on the search term “nespresso”.

- [De'Longhi profile](/demand/global-en/brands/delonghi)
- [Nespresso profile](/demand/global-en/brands/nespresso)
- [All coffee machine brands worldwide](/demand/global-en/categories/coffee-machine-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, De'Longhi or Nespresso?

In September 2026, Nespresso had more branded searches than De'Longhi among coffee machine brands worldwide. Nespresso was estimated to have 3.4M branded searches compared to De'Longhi’s 1.4M, and held a 52.6% Share of Search versus De'Longhi’s 22.6%.

## Cite this page

Brandwave. "De'Longhi vs Nespresso: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/delonghi-vs-nespresso

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/delonghi-vs-nespresso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.