---
title: "De'Longhi vs Moccamaster: Which is searched more?"
description: "Is De'Longhi or Moccamaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/delonghi-vs-moccamaster"
publisher: "Brandwave"
---

# De'Longhi vs Moccamaster: Which is searched more?

Is De'Longhi or Moccamaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: De'Longhi and Moccamaster
- **Competitive set**: Coffee machine brands
- **Market**: Global
- **Month measured**: Sep 2026
- **De'Longhi Share of Search**: 13%
- **Moccamaster Share of Search**: 4.8%

## Is De'Longhi or Moccamaster more popular in search?

- In September 2026, De'Longhi had more branded searches than Moccamaster among coffee machine brands worldwide. De'Longhi had about 673,000 branded searches, while Moccamaster had 250,000. De'Longhi made up 13% of all coffee machine brand searches we track, and Moccamaster accounted for 4.8%.
- De'Longhi was ahead of Moccamaster in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee machine brands worldwide moved from 15.6% to 13%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Moccamaster’s share of searches among coffee machine brands worldwide held steady at 4.8%, and its estimated monthly branded searches moved from 253K to 250K.

## How did search popularity change for coffee machine brands worldwide in September 2026?

- Moccamaster’s share of searches among coffee machine brands worldwide has gained ground for 3 months in a row, from 4% to 4.8% in September 2026.
- Estimated monthly branded searches for De'Longhi worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

## Month by month

| Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Moccamaster estimated searches | Moccamaster Share of Search | Moccamaster rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 15.6% | 2 | 253K | 4.8% | 4 |
| Nov 2025 | 1.2M | 15.9% | 2 | 460K | 6% | 3 |
| Dec 2025 | 1M | 15.4% | 2 | 376K | 5.8% | 3 |
| Jan 2026 | 823K | 15% | 2 | 308K | 5.6% | 4 |
| Feb 2026 | 673K | 13.2% | 2 | 251K | 4.9% | 4 |
| Mar 2026 | 673K | 13.1% | 2 | 251K | 4.9% | 4 |
| Apr 2026 | 673K | 13% | 2 | 250K | 4.8% | 5 |
| May 2026 | 673K | 13% | 2 | 250K | 4.8% | 5 |
| Jun 2026 | 673K | 13.2% | 2 | 206K | 4% | 5 |
| Jul 2026 | 673K | 14.7% | 2 | 205K | 4.5% | 5 |
| Aug 2026 | 673K | 12.9% | 2 | 251K | 4.8% | 5 |
| Sep 2026 | 673K | 13% | 2 | 250K | 4.8% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using De'Longhi’s and Moccamaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **De'Longhi**: Measured on the search term “delonghi”.
- **Moccamaster**: Measured on the search terms “moccamaster” and “technivorm”, summed into one figure.

- [De'Longhi profile](/demand/global-en/brands/delonghi)
- [Moccamaster profile](/demand/global-en/brands/moccamaster)
- [All coffee machine brands worldwide](/demand/global-en/categories/coffee-machine-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is De'Longhi or Moccamaster more popular in search?

In September 2026, De'Longhi had more branded searches than Moccamaster among coffee machine brands worldwide. De'Longhi had about 673,000 branded searches, while Moccamaster had 250,000. De'Longhi made up 13% of all coffee machine brand searches we track, and Moccamaster accounted for 4.8%.

## Cite this page

Brandwave. "De'Longhi vs Moccamaster: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/delonghi-vs-moccamaster

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/delonghi-vs-moccamaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.