---
title: "De'Longhi vs Lelit: Which is more popular by branded search?"
description: "Which is more popular in search, De'Longhi or Lelit? Compare estimated monthly branded-search demand and Share of Search inside the Home espresso machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/delonghi-vs-lelit"
publisher: "Brandwave"
---

# De'Longhi vs Lelit: Which is more popular by branded search?

Which is more popular in search, De'Longhi or Lelit? Compare estimated monthly branded-search demand and Share of Search inside the Home espresso machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: De'Longhi and Lelit
- **Competitive set**: Home espresso machine brands
- **Market**: Global
- **Month measured**: Aug 2026
- **De'Longhi Share of Search**: 55.1%
- **Lelit Share of Search**: 4.1%

## Which is more popular in search, De'Longhi or Lelit?

- In August 2026, De'Longhi had more branded searches than Lelit among home espresso machine brands worldwide. De'Longhi was estimated to have 1.4M branded searches compared to Lelit’s 107K, and held a 55.1% Share of Search versus Lelit’s 4.1%.
- De'Longhi was ahead of Lelit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among home espresso machine brands worldwide moved from 58.8% to 55.1%, and its estimated monthly branded searches moved from 1.6M to 1.4M.
- Across the 11 months ending August 2026, Lelit’s estimated Share of Search among home espresso machine brands worldwide held steady at 4.1%, and its estimated monthly branded searches moved from 114K to 107K.

## How did search popularity change for home espresso machine brands worldwide in August 2026?

- In August 2026, De'Longhi gained estimated Share of Search among home espresso machine brands worldwide, from 53.5% to 55.1%.

## Month by month

| Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Lelit estimated searches | Lelit Share of Search | Lelit rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6M | 58.8% | 1 | 114K | 4.1% | 4 |
| Nov 2025 | 2.3M | 56.2% | 1 | 148K | 3.6% | 4 |
| Dec 2025 | 2.1M | 54.2% | 1 | 131K | 3.5% | 4 |
| Jan 2026 | 1.7M | 54.6% | 1 | 140K | 4.4% | 4 |
| Feb 2026 | 1.3M | 55.6% | 1 | 107K | 4.5% | 4 |
| Mar 2026 | 1.4M | 55.1% | 1 | 120K | 4.8% | 4 |
| Apr 2026 | 1.4M | 55.5% | 1 | 114K | 4.6% | 4 |
| May 2026 | 1.4M | 56.2% | 1 | 107K | 4.4% | 4 |
| Jun 2026 | 1.3M | 55.3% | 1 | 99K | 4.1% | 4 |
| Jul 2026 | 1.3M | 53.5% | 1 | 94.6K | 3.9% | 4 |
| Aug 2026 | 1.4M | 55.1% | 1 | 107K | 4.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using De'Longhi’s and Lelit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **De'Longhi**: Measured on the search terms “de longhi”, “de'longhi”, “de'longhi espresso machine”, “delonghi coffee machine”, “delonghi com”, “delonghi dedica”, “delonghi dinamica”, “delonghi eletta”, “delonghi la specialista” and “delonghi magnifica”, summed into one figure.
- **Lelit**: Measured on the search terms “coffee machine lelit”, “lelit”, “lelit bianca”, “lelit coffee machine”, “lelit com”, “lelit elizabeth”, “lelit espresso machine” and “lelit mara”, summed into one figure.

- [De'Longhi profile](/demand/global-en/brands/delonghi)
- [Lelit profile](/demand/global-en/brands/lelit)
- [All home espresso machine brands worldwide](/demand/global-en/categories/home-espresso-machine-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, De'Longhi or Lelit?

In August 2026, De'Longhi had more branded searches than Lelit among home espresso machine brands worldwide. De'Longhi was estimated to have 1.4M branded searches compared to Lelit’s 107K, and held a 55.1% Share of Search versus Lelit’s 4.1%.

## Cite this page

Brandwave. "De'Longhi vs Lelit: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/delonghi-vs-lelit

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/delonghi-vs-lelit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.