---
title: "De'Longhi vs Gaggia: Which is more popular by branded search?"
description: "Which is more popular in search, De'Longhi or Gaggia? Compare estimated monthly branded-search demand and Share of Search inside the Home espresso machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/delonghi-vs-gaggia"
publisher: "Brandwave"
---

# De'Longhi vs Gaggia: Which is more popular by branded search?

Which is more popular in search, De'Longhi or Gaggia? Compare estimated monthly branded-search demand and Share of Search inside the Home espresso machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: De'Longhi and Gaggia
- **Competitive set**: Home espresso machine brands
- **Market**: Global
- **Month measured**: Aug 2026
- **De'Longhi Share of Search**: 55.1%
- **Gaggia Share of Search**: 5.6%

## Which is more popular in search, De'Longhi or Gaggia?

- In August 2026, De'Longhi had more branded searches than Gaggia among home espresso machine brands worldwide. De'Longhi was estimated to have 1.4M branded searches compared to Gaggia’s 147K, and held a 55.1% Share of Search versus Gaggia’s 5.6%.
- De'Longhi was ahead of Gaggia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among home espresso machine brands worldwide moved from 58.8% to 55.1%, and its estimated monthly branded searches moved from 1.6M to 1.4M.
- Across the 11 months ending August 2026, Gaggia’s estimated Share of Search among home espresso machine brands worldwide moved from 5.2% to 5.6%, and its estimated monthly branded searches moved from 144K to 147K.

## How did search popularity change for home espresso machine brands worldwide in August 2026?

- In August 2026, De'Longhi gained estimated Share of Search among home espresso machine brands worldwide, from 53.5% to 55.1%.

## Month by month

| Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Gaggia estimated searches | Gaggia Share of Search | Gaggia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6M | 58.8% | 1 | 144K | 5.2% | 3 |
| Nov 2025 | 2.3M | 56.2% | 1 | 186K | 4.6% | 3 |
| Dec 2025 | 2.1M | 54.2% | 1 | 164K | 4.3% | 3 |
| Jan 2026 | 1.7M | 54.6% | 1 | 159K | 5% | 3 |
| Feb 2026 | 1.3M | 55.6% | 1 | 130K | 5.4% | 3 |
| Mar 2026 | 1.4M | 55.1% | 1 | 159K | 6.3% | 3 |
| Apr 2026 | 1.4M | 55.5% | 1 | 152K | 6.1% | 3 |
| May 2026 | 1.4M | 56.2% | 1 | 130K | 5.3% | 3 |
| Jun 2026 | 1.3M | 55.3% | 1 | 130K | 5.4% | 3 |
| Jul 2026 | 1.3M | 53.5% | 1 | 130K | 5.3% | 3 |
| Aug 2026 | 1.4M | 55.1% | 1 | 147K | 5.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using De'Longhi’s and Gaggia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **De'Longhi**: Measured on the search terms “de longhi”, “de'longhi”, “de'longhi espresso machine”, “delonghi coffee machine”, “delonghi com”, “delonghi dedica”, “delonghi dinamica”, “delonghi eletta”, “delonghi la specialista” and “delonghi magnifica”, summed into one figure.
- **Gaggia**: Measured on the search terms “gaggia”, “gaggia cadorna”, “gaggia classic”, “gaggia coffee machine”, “gaggia com”, “gaggia espresso machine” and “gaggia magenta”, summed into one figure.

- [De'Longhi profile](/demand/global-en/brands/delonghi)
- [Gaggia profile](/demand/global-en/brands/gaggia)
- [All home espresso machine brands worldwide](/demand/global-en/categories/home-espresso-machine-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, De'Longhi or Gaggia?

In August 2026, De'Longhi had more branded searches than Gaggia among home espresso machine brands worldwide. De'Longhi was estimated to have 1.4M branded searches compared to Gaggia’s 147K, and held a 55.1% Share of Search versus Gaggia’s 5.6%.

## Cite this page

Brandwave. "De'Longhi vs Gaggia: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/delonghi-vs-gaggia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/delonghi-vs-gaggia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.