--- title: "De'Longhi vs Frigidaire: Which is searched more?" description: "Is De'Longhi or Frigidaire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heater and dehumidifier brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/delonghi-vs-frigidaire" publisher: "Brandwave" --- # De'Longhi vs Frigidaire: Which is searched more? Is De'Longhi or Frigidaire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heater and dehumidifier brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: De'Longhi and Frigidaire - **Competitive set**: Heater and dehumidifier brands - **Market**: Global - **Month measured**: Sep 2026 - **De'Longhi Share of Search**: 38.8% - **Frigidaire Share of Search**: 17.3% ## Is De'Longhi or Frigidaire more popular in search? - In September 2026, De'Longhi had more branded searches than Frigidaire among heater and dehumidifier brands worldwide. De'Longhi had about 673,000 branded searches, while Frigidaire had 301,000. De'Longhi made up 38.8% of all heater and dehumidifier brand searches we track, and Frigidaire accounted for 17.3%. - De'Longhi was ahead of Frigidaire in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, De'Longhi’s share of searches among heater and dehumidifier brands worldwide moved from 43.7% to 38.8%, and its estimated monthly branded searches moved from 823K to 673K. - Across the 12 months ending September 2026, Frigidaire’s share of searches among heater and dehumidifier brands worldwide moved from 16% to 17.3%, and its estimated monthly branded searches held steady at 301K. ## Top heater and dehumidifier brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, De'Longhi and Frigidaire were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. De'Longhi was listed before Frigidaire in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | De'Longhi | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Vornado | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Frigidaire | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Lasko | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Dyson | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Midea | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Rinnai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dimplex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heater and dehumidifier brands - Asked ChatGPT "Which heater or dehumidifier brand should I go to?": 1. Vornado, 2. De'Longhi, 3. Frigidaire, 4. Midea - Asked ChatGPT "What are the best heater and dehumidifier brands?": 1. Vornado, 2. De'Longhi, 3. Dyson, 4. Lasko, 5. Midea, 6. Frigidaire - Asked ChatGPT "What's the best heater or dehumidifier brand for dry warm rooms?": 1. De'Longhi, 2. Frigidaire, 3. Lasko, 4. Dyson - Searched Google, AI Overview "best dehumidifier heater": named none of the brands we track - Searched Google, AI Overview "dehumidifier heater combo": named none of the brands we track Not named in any answer: Rinnai and Dimplex. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for heater and dehumidifier brands worldwide in September 2026? - In September 2026, De'Longhi gained share of searches among heater and dehumidifier brands worldwide, from 35.7% to 38.8%. - In September 2026, Frigidaire gained share of searches among heater and dehumidifier brands worldwide, from 16% to 17.3%. ## Month by month | Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Frigidaire estimated searches | Frigidaire Share of Search | Frigidaire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 43.7% | 1 | 301K | 16% | 3 | | Nov 2025 | 1.2M | 52.3% | 1 | 301K | 12.9% | 3 | | Dec 2025 | 1M | 48.5% | 1 | 246K | 11.9% | 3 | | Jan 2026 | 823K | 41.2% | 1 | 301K | 15.1% | 3 | | Feb 2026 | 673K | 43.5% | 1 | 246K | 15.9% | 3 | | Mar 2026 | 673K | 40.6% | 1 | 301K | 18.2% | 3 | | Apr 2026 | 673K | 42.4% | 1 | 246K | 15.5% | 3 | | May 2026 | 673K | 37.9% | 1 | 301K | 17% | 3 | | Jun 2026 | 673K | 32.3% | 2 | 301K | 14.4% | 3 | | Jul 2026 | 673K | 32.8% | 2 | 301K | 14.7% | 3 | | Aug 2026 | 673K | 35.7% | 1 | 301K | 16% | 3 | | Sep 2026 | 673K | 38.8% | 1 | 301K | 17.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using De'Longhi’s and Frigidaire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **De'Longhi**: Measured on the search term “delonghi”. - **Frigidaire**: Measured on the search term “frigidaire”. - [De'Longhi profile](/demand/global-en/brands/delonghi) - [Frigidaire profile](/demand/global-en/brands/frigidaire) - [All heater and dehumidifier brands worldwide](/demand/global-en/categories/heater-and-dehumidifier-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is De'Longhi or Frigidaire more popular in search? In September 2026, De'Longhi had more branded searches than Frigidaire among heater and dehumidifier brands worldwide. De'Longhi had about 673,000 branded searches, while Frigidaire had 301,000. De'Longhi made up 38.8% of all heater and dehumidifier brand searches we track, and Frigidaire accounted for 17.3%. ## Cite this page Brandwave. "De'Longhi vs Frigidaire: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/delonghi-vs-frigidaire This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/delonghi-vs-frigidaire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.