--- title: "De'Longhi vs Dyson: Which is more popular by branded search?" description: "Which is more popular in search, De'Longhi or Dyson? Compare estimated monthly branded-search demand and Share of Search inside the Space heater brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/delonghi-vs-dyson" publisher: "Brandwave" --- # De'Longhi vs Dyson: Which is more popular by branded search? Which is more popular in search, De'Longhi or Dyson? Compare estimated monthly branded-search demand and Share of Search inside the Space heater brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: De'Longhi and Dyson - **Competitive set**: Space heater brands - **Market**: Global - **Month measured**: Aug 2026 - **De'Longhi Share of Search**: 16.1% - **Dyson Share of Search**: 82% ## Which is more popular in search, De'Longhi or Dyson? - In August 2026, Dyson had more branded searches than De'Longhi among space heater brands worldwide. Dyson was estimated to have 7.4M branded searches compared to De'Longhi’s 1.4M, and held an 82% Share of Search versus De'Longhi’s 16.1%. - Dyson was ahead of De'Longhi in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among space heater brands worldwide moved from 16% to 16.1%, and its estimated monthly branded searches moved from 1.6M to 1.4M. - Across the 11 months ending August 2026, Dyson’s estimated Share of Search among space heater brands worldwide moved from 82.8% to 82%, and its estimated monthly branded searches moved from 8.5M to 7.4M. ## How did search popularity change for space heater brands worldwide in August 2026? - In August 2026, Dyson gained estimated Share of Search among space heater brands worldwide, from 79.6% to 82%. - In August 2026, De'Longhi lost estimated Share of Search among space heater brands worldwide, from 17.3% to 16.1%. ## Month by month | Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Dyson estimated searches | Dyson Share of Search | Dyson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6M | 16% | 2 | 8.5M | 82.8% | 1 | | Nov 2025 | 2.3M | 14.3% | 2 | 13.6M | 84.9% | 1 | | Dec 2025 | 2.1M | 14.3% | 2 | 12.2M | 84.8% | 1 | | Jan 2026 | 1.7M | 15.4% | 2 | 9.3M | 83.3% | 1 | | Feb 2026 | 1.3M | 15.3% | 2 | 7.3M | 83.5% | 1 | | Mar 2026 | 1.4M | 15.9% | 2 | 7.2M | 82.7% | 1 | | Apr 2026 | 1.4M | 16.7% | 2 | 6.7M | 81.8% | 1 | | May 2026 | 1.4M | 16.6% | 2 | 6.8M | 81.4% | 1 | | Jun 2026 | 1.3M | 16% | 2 | 6.7M | 80.9% | 1 | | Jul 2026 | 1.3M | 17.3% | 2 | 6M | 79.6% | 1 | | Aug 2026 | 1.4M | 16.1% | 2 | 7.4M | 82% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using De'Longhi’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **De'Longhi**: Measured on the search terms “de longhi”, “de'longhi”, “de'longhi espresso machine”, “delonghi coffee machine”, “delonghi com”, “delonghi dedica”, “delonghi dinamica”, “delonghi eletta”, “delonghi la specialista” and “delonghi magnifica”, summed into one figure. - **Dyson**: Measured on the search terms “dyson”, “dyson airwrap”, “dyson com”, “dyson hair dryer”, “dyson hair straightener”, “dyson hair styling”, “dyson supersonic”, “dyson vacuum”, “hair dryer dyson”, “hair straightener dyson”, “hair styling dyson” and “vacuum dyson”, summed into one figure. - [De'Longhi profile](/demand/global-en/brands/delonghi) - [Dyson profile](/demand/global-en/brands/dyson) - [All space heater brands worldwide](/demand/global-en/categories/space-heater-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, De'Longhi or Dyson? In August 2026, Dyson had more branded searches than De'Longhi among space heater brands worldwide. Dyson was estimated to have 7.4M branded searches compared to De'Longhi’s 1.4M, and held an 82% Share of Search versus De'Longhi’s 16.1%. ## Cite this page Brandwave. "De'Longhi vs Dyson: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/delonghi-vs-dyson This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/delonghi-vs-dyson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.