--- title: "Deloitte vs PwC: Which is searched more?" description: "Is Deloitte or PwC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consulting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/deloitte-vs-pwc" publisher: "Brandwave" --- # Deloitte vs PwC: Which is searched more? Is Deloitte or PwC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consulting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deloitte and PwC - **Competitive set**: Consulting firms - **Market**: Global - **Month measured**: Sep 2026 - **Deloitte Share of Search**: 31.8% - **PwC Share of Search**: 17.4% ## Is Deloitte or PwC more popular in search? - In September 2026, Deloitte had more branded searches than PwC among consulting firms worldwide. Deloitte had about 1.8 million branded searches, while PwC had 1 million. Deloitte made up 31.8% of all consulting firm searches we track, and PwC accounted for 17.4%. - Deloitte was ahead of PwC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Deloitte’s share of searches among consulting firms worldwide moved from 30.4% to 31.8%, and its estimated monthly branded searches held steady at 1.8M. - Across the 12 months ending September 2026, PwC’s share of searches among consulting firms worldwide moved from 16.6% to 17.4%, and its estimated monthly branded searches held steady at 1M. ## Top consulting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Deloitte was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. PwC was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Deloitte was listed before PwC in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | McKinsey & Company | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | BCG | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bain & Company | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Oliver Wyman | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Deloitte | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | EY-Parthenon | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Kearney | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | L.E.K. Consulting | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Accenture | 9th | 1 of 3 | 1 of 1 | 2 of 4 | | PwC | 10th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about consulting firms - Asked ChatGPT "Which consulting firm should I hire?": 1. BCG, 2. McKinsey & Company, 3. Bain & Company, 4. Deloitte - Asked ChatGPT "What are the best consulting firms?": 1. McKinsey & Company, 2. BCG, 3. Bain & Company, 4. Deloitte, 5. Oliver Wyman, 6. Kearney, 7. EY-Parthenon, 8. L.E.K. Consulting, 9. Accenture, 10. PwC - Asked ChatGPT "What's the best consulting firm for business strategy?": 1. McKinsey & Company, 2. Bain & Company, 3. BCG, 4. Oliver Wyman, 5. EY-Parthenon, 6. L.E.K. Consulting, 7. Kearney - Searched Google, AI Overview "business consulting firm": 1. McKinsey & Company, 2. BCG, 3. Bain & Company, 4. Deloitte, 5. Accenture Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for consulting firms worldwide in September 2026? - In September 2026, Deloitte overtook Accenture to become the leader among consulting firms worldwide, with 31.8% of the searches. - In September 2026, PwC gained share of searches among consulting firms worldwide, from 15.6% to 17.4%. ## Month by month | Month | Deloitte estimated searches | Deloitte Share of Search | Deloitte rank | PwC estimated searches | PwC Share of Search | PwC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 30.4% | 1 | 1M | 16.6% | 3 | | Nov 2025 | 1.8M | 31.7% | 1 | 1M | 17.3% | 3 | | Dec 2025 | 1.2M | 24.2% | 2 | 1M | 19.8% | 3 | | Jan 2026 | 1.5M | 27.4% | 2 | 1M | 18.3% | 3 | | Feb 2026 | 1.5M | 27.8% | 2 | 1M | 18.5% | 3 | | Mar 2026 | 1.5M | 26.9% | 2 | 1M | 17.9% | 3 | | Apr 2026 | 1.5M | 27.3% | 2 | 1M | 18.2% | 3 | | May 2026 | 1.5M | 28.7% | 2 | 823K | 15.8% | 3 | | Jun 2026 | 1.5M | 29.1% | 2 | 823K | 16% | 3 | | Jul 2026 | 1.5M | 29.1% | 2 | 823K | 16% | 3 | | Aug 2026 | 1.5M | 28.5% | 2 | 823K | 15.6% | 3 | | Sep 2026 | 1.8M | 31.8% | 1 | 1M | 17.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Deloitte’s and PwC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deloitte**: Measured on the search term “deloitte”. - **PwC**: Measured on the search term “pwc”. - [Deloitte profile](/demand/global-en/brands/deloitte) - [PwC profile](/demand/global-en/brands/pwc) - [All consulting firms worldwide](/demand/global-en/categories/consulting-firms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deloitte or PwC more popular in search? In September 2026, Deloitte had more branded searches than PwC among consulting firms worldwide. Deloitte had about 1.8 million branded searches, while PwC had 1 million. Deloitte made up 31.8% of all consulting firm searches we track, and PwC accounted for 17.4%. ## Cite this page Brandwave. "Deloitte vs PwC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/deloitte-vs-pwc This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/deloitte-vs-pwc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.