---
title: "Deloitte vs Grant Thornton: Which is searched more?"
description: "Which is more popular in search, Deloitte or Grant Thornton? Compare estimated monthly branded-search demand and Share of Search inside the Accounting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/deloitte-new-zealand-vs-grant-thornton-new-zealand"
publisher: "Brandwave"
---

# Deloitte vs Grant Thornton: Which is searched more?

Which is more popular in search, Deloitte or Grant Thornton? Compare estimated monthly branded-search demand and Share of Search inside the Accounting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Deloitte and Grant Thornton
- **Competitive set**: Accounting firms
- **Market**: Global
- **Month measured**: Aug 2026
- **Deloitte Share of Search**: 0.43%
- **Grant Thornton Share of Search**: 98.1%

## Which is more popular in search, Deloitte or Grant Thornton?

- In August 2026, Grant Thornton had more branded searches than Deloitte among accounting firms worldwide. Grant Thornton was estimated to have 203K branded searches compared to Deloitte’s 880, and held a 98.1% Share of Search versus Deloitte’s 0.43%.
- Grant Thornton was ahead of Deloitte in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deloitte’s estimated Share of Search among accounting firms worldwide moved from 0.35% to 0.43%, and its estimated monthly branded searches held steady at 880.
- Across the 11 months ending August 2026, Grant Thornton’s estimated Share of Search among accounting firms worldwide moved from 98.6% to 98.1%, and its estimated monthly branded searches moved from 248K to 203K.

## How did search popularity change for accounting firms worldwide in August 2026?

- In August 2026, Grant Thornton lost estimated Share of Search among accounting firms worldwide, from 98.6% to 98.1%.
- In August 2026, Deloitte fell from 2nd to 3rd among accounting firms worldwide.

## Month by month

| Month | Deloitte estimated searches | Deloitte Share of Search | Deloitte rank | Grant Thornton estimated searches | Grant Thornton Share of Search | Grant Thornton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 0.35% | 2 | 248K | 98.6% | 1 |
| Nov 2025 | 880 | 0.35% | 2 | 248K | 98.6% | 1 |
| Dec 2025 | 720 | 0.35% | 2 | 202K | 98.6% | 1 |
| Jan 2026 | 720 | 0.29% | 3 | 248K | 98.7% | 1 |
| Feb 2026 | 880 | 0.35% | 2 | 248K | 98.6% | 1 |
| Mar 2026 | 1.3K | 0.51% | 3 | 248K | 98.1% | 1 |
| Apr 2026 | 880 | 0.35% | 2 | 247K | 98.6% | 1 |
| May 2026 | 880 | 0.43% | 2 | 203K | 98.5% | 1 |
| Jun 2026 | 880 | 0.43% | 2 | 203K | 98.4% | 1 |
| Jul 2026 | 880 | 0.35% | 2 | 248K | 98.6% | 1 |
| Aug 2026 | 880 | 0.43% | 3 | 203K | 98.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Deloitte’s and Grant Thornton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Deloitte**: Measured on the search term “deloitte nz”.
- **Grant Thornton**: Measured on the search terms “grant thornton” and “grant thornton nz”, summed into one figure.

- [Deloitte profile](/demand/global-en/brands/deloitte-new-zealand)
- [Grant Thornton profile](/demand/global-en/brands/grant-thornton-new-zealand)
- [All accounting firms worldwide](/demand/global-en/categories/accounting-firms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Deloitte or Grant Thornton?

In August 2026, Grant Thornton had more branded searches than Deloitte among accounting firms worldwide. Grant Thornton was estimated to have 203K branded searches compared to Deloitte’s 880, and held a 98.1% Share of Search versus Deloitte’s 0.43%.

## Cite this page

Brandwave. "Deloitte vs Grant Thornton: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/deloitte-new-zealand-vs-grant-thornton-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/deloitte-new-zealand-vs-grant-thornton-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.