---
title: "Dell vs Microsoft Surface: Which is searched more?"
description: "Which is more popular in search, Dell or Microsoft Surface? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dell-vs-microsoft-surface"
publisher: "Brandwave"
---

# Dell vs Microsoft Surface: Which is searched more?

Which is more popular in search, Dell or Microsoft Surface? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dell and Microsoft Surface
- **Competitive set**: Laptop brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dell Share of Search**: 14.1%
- **Microsoft Surface Share of Search**: 2.2%

## Which is more popular in search, Dell or Microsoft Surface?

- In September 2026, Dell had more branded searches than Microsoft Surface among laptop brands worldwide. Dell was estimated to have 2.3M branded searches compared to Microsoft Surface’s 368K, and held a 14.1% Share of Search versus Microsoft Surface’s 2.2%.
- Dell was ahead of Microsoft Surface in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dell’s estimated Share of Search among laptop brands worldwide moved from 16.7% to 14.1%, and its estimated monthly branded searches moved from 2.6M to 2.3M.
- Across the 12 months ending September 2026, Microsoft Surface’s estimated Share of Search among laptop brands worldwide moved from 2.3% to 2.2%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for laptop brands worldwide in September 2026?

- Estimated monthly branded searches for Dell worldwide fell 12.5% over 12 measured months, from 2.6M to 2.3M in September 2026.

## Month by month

| Month | Dell estimated searches | Dell Share of Search | Dell rank | Microsoft Surface estimated searches | Microsoft Surface Share of Search | Microsoft Surface rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.6M | 16.7% | 3 | 368K | 2.3% | 7 |
| Nov 2025 | 3M | 17.7% | 3 | 368K | 2.1% | 7 |
| Dec 2025 | 2.5M | 16% | 3 | 301K | 1.9% | 7 |
| Jan 2026 | 2.6M | 16.5% | 3 | 301K | 1.9% | 7 |
| Feb 2026 | 2.2M | 15.2% | 3 | 301K | 2.1% | 7 |
| Mar 2026 | 2.5M | 14% | 3 | 368K | 2% | 7 |
| Apr 2026 | 2.2M | 15.8% | 3 | 301K | 2.2% | 7 |
| May 2026 | 2.5M | 17.7% | 3 | 246K | 1.7% | 7 |
| Jun 2026 | 2.5M | 16.3% | 3 | 368K | 2.4% | 7 |
| Jul 2026 | 2.2M | 14.5% | 3 | 301K | 2% | 7 |
| Aug 2026 | 2.3M | 13.8% | 3 | 301K | 1.8% | 7 |
| Sep 2026 | 2.3M | 14.1% | 3 | 368K | 2.2% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dell’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dell**: Measured on the search terms “dell”, “dell laptop” and “dell monitor”, summed into one figure.
- **Microsoft Surface**: Measured on the search term “microsoftsurface”.

- [Dell profile](/demand/global-en/brands/dell)
- [Microsoft Surface profile](/demand/global-en/brands/microsoft-surface)
- [All laptop brands worldwide](/demand/global-en/categories/laptop-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dell or Microsoft Surface?

In September 2026, Dell had more branded searches than Microsoft Surface among laptop brands worldwide. Dell was estimated to have 2.3M branded searches compared to Microsoft Surface’s 368K, and held a 14.1% Share of Search versus Microsoft Surface’s 2.2%.

## Cite this page

Brandwave. "Dell vs Microsoft Surface: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dell-vs-microsoft-surface

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dell-vs-microsoft-surface. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.