---
title: "Del Monte vs Primal Kitchen: Which is searched more?"
description: "Which is more popular in search, Del Monte or Primal Kitchen? Compare estimated monthly branded-search demand and Share of Search inside the Ketchup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/del-monte-vs-primal-kitchen"
publisher: "Brandwave"
---

# Del Monte vs Primal Kitchen: Which is searched more?

Which is more popular in search, Del Monte or Primal Kitchen? Compare estimated monthly branded-search demand and Share of Search inside the Ketchup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Del Monte and Primal Kitchen
- **Competitive set**: Ketchup brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Del Monte Share of Search**: 17.4%
- **Primal Kitchen Share of Search**: 2.1%

## Which is more popular in search, Del Monte or Primal Kitchen?

- In August 2026, Del Monte had more branded searches than Primal Kitchen among ketchup brands worldwide. Del Monte was estimated to have 220K branded searches compared to Primal Kitchen’s 27.1K, and held a 17.4% Share of Search versus Primal Kitchen’s 2.1%.
- Del Monte was ahead of Primal Kitchen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Del Monte’s estimated Share of Search among ketchup brands worldwide moved from 14.5% to 17.4%, and its estimated monthly branded searches moved from 181K to 220K.
- Across the 11 months ending August 2026, Primal Kitchen’s estimated Share of Search among ketchup brands worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

## How did search popularity change for ketchup brands worldwide in August 2026?

- In August 2026, Del Monte gained estimated Share of Search among ketchup brands worldwide, from 15.3% to 17.4%.
- Primal Kitchen’s estimated Share of Search among ketchup brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.1% in August 2026.

## Month by month

| Month | Del Monte estimated searches | Del Monte Share of Search | Del Monte rank | Primal Kitchen estimated searches | Primal Kitchen Share of Search | Primal Kitchen rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 181K | 14.5% | 3 | 22.2K | 1.8% | 5 |
| Nov 2025 | 220K | 17.6% | 2 | 18.1K | 1.4% | 5 |
| Dec 2025 | 270K | 21.3% | 2 | 18.1K | 1.4% | 5 |
| Jan 2026 | 220K | 17.4% | 2 | 33.1K | 2.6% | 4 |
| Feb 2026 | 181K | 15.3% | 2 | 22.2K | 1.9% | 5 |
| Mar 2026 | 220K | 17.5% | 2 | 22.2K | 1.8% | 5 |
| Apr 2026 | 220K | 17.5% | 2 | 22.2K | 1.8% | 5 |
| May 2026 | 492K | 32.1% | 2 | 22.2K | 1.4% | 5 |
| Jun 2026 | 181K | 14.9% | 2 | 22.2K | 1.8% | 5 |
| Jul 2026 | 181K | 15.3% | 2 | 22.2K | 1.9% | 5 |
| Aug 2026 | 220K | 17.4% | 2 | 27.1K | 2.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Del Monte’s and Primal Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Del Monte**: Measured on the search terms “del monte” and “delmonte”, summed into one figure.
- **Primal Kitchen**: Measured on the search term “primal kitchen”.

- [Del Monte profile](/demand/global-en/brands/del-monte)
- [Primal Kitchen profile](/demand/global-en/brands/primal-kitchen)
- [All ketchup brands worldwide](/demand/global-en/categories/ketchup-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Del Monte or Primal Kitchen?

In August 2026, Del Monte had more branded searches than Primal Kitchen among ketchup brands worldwide. Del Monte was estimated to have 220K branded searches compared to Primal Kitchen’s 27.1K, and held a 17.4% Share of Search versus Primal Kitchen’s 2.1%.

## Cite this page

Brandwave. "Del Monte vs Primal Kitchen: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/del-monte-vs-primal-kitchen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/del-monte-vs-primal-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.