---
title: "Deflecto vs Lorell: Which is more popular by branded search?"
description: "Which is more popular in search, Deflecto or Lorell? Compare estimated monthly branded-search demand and Share of Search inside the Desk chair mats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/deflecto-vs-lorell"
publisher: "Brandwave"
---

# Deflecto vs Lorell: Which is more popular by branded search?

Which is more popular in search, Deflecto or Lorell? Compare estimated monthly branded-search demand and Share of Search inside the Desk chair mats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Deflecto and Lorell
- **Competitive set**: Desk chair mats
- **Market**: Global
- **Month measured**: Aug 2026
- **Deflecto Share of Search**: 38%
- **Lorell Share of Search**: 24.9%

## Which is more popular in search, Deflecto or Lorell?

- In August 2026, Deflecto had more branded searches than Lorell among desk chair mats worldwide. Deflecto was estimated to have 2.9K branded searches compared to Lorell’s 1.9K, and held a 38% Share of Search versus Lorell’s 24.9%.
- Deflecto was ahead of Lorell in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deflecto’s estimated Share of Search among desk chair mats worldwide moved from 37.2% to 38%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 11 months ending August 2026, Lorell’s estimated Share of Search among desk chair mats worldwide moved from 20.5% to 24.9%, and its estimated monthly branded searches moved from 1.6K to 1.9K.

## How did search popularity change for desk chair mats worldwide in August 2026?

- In August 2026, Lorell gained estimated Share of Search among desk chair mats worldwide, from 22.5% to 24.9%.
- In August 2026, Deflecto lost estimated Share of Search among desk chair mats worldwide, from 40.8% to 38%.

## Month by month

| Month | Deflecto estimated searches | Deflecto Share of Search | Deflecto rank | Lorell estimated searches | Lorell Share of Search | Lorell rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 37.2% | 1 | 1.6K | 20.5% | 3 |
| Nov 2025 | 2.9K | 39.9% | 1 | 1.6K | 22% | 3 |
| Dec 2025 | 2.4K | 36.3% | 1 | 1.6K | 24.2% | 3 |
| Jan 2026 | 2.9K | 37.4% | 1 | 1.9K | 24.5% | 3 |
| Feb 2026 | 2.9K | 40.3% | 1 | 1.6K | 22.3% | 3 |
| Mar 2026 | 2.9K | 38.3% | 1 | 1.9K | 25.1% | 3 |
| Apr 2026 | 2.9K | 38.8% | 1 | 1.9K | 25.4% | 3 |
| May 2026 | 2.4K | 35.9% | 1 | 1.6K | 23.9% | 3 |
| Jun 2026 | 2.9K | 40.5% | 1 | 1.6K | 22.3% | 3 |
| Jul 2026 | 2.9K | 40.8% | 1 | 1.6K | 22.5% | 3 |
| Aug 2026 | 2.9K | 38% | 1 | 1.9K | 24.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Deflecto’s and Lorell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Deflecto**: Measured on the search term “deflecto”.
- **Lorell**: Measured on the search term “lorell”.

- [Deflecto profile](/demand/global-en/brands/deflecto)
- [Lorell profile](/demand/global-en/brands/lorell)
- [All desk chair mats worldwide](/demand/global-en/categories/desk-chair-mats): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Deflecto or Lorell?

In August 2026, Deflecto had more branded searches than Lorell among desk chair mats worldwide. Deflecto was estimated to have 2.9K branded searches compared to Lorell’s 1.9K, and held a 38% Share of Search versus Lorell’s 24.9%.

## Cite this page

Brandwave. "Deflecto vs Lorell: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/deflecto-vs-lorell

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/deflecto-vs-lorell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.