--- title: "DeepSeek vs Google Gemini: Which is more popular by branded search?" description: "Which is more popular in search, DeepSeek or Google Gemini? Compare estimated monthly branded-search demand and Share of Search inside the AI chat assistants set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/deepseek-vs-google-gemini" publisher: "Brandwave" --- # DeepSeek vs Google Gemini: Which is more popular by branded search? Which is more popular in search, DeepSeek or Google Gemini? Compare estimated monthly branded-search demand and Share of Search inside the AI chat assistants set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeepSeek and Google Gemini - **Competitive set**: AI chat assistants - **Market**: Global - **Month measured**: Aug 2026 - **DeepSeek Share of Search**: 0.75% - **Google Gemini Share of Search**: 26.5% ## Which is more popular in search, DeepSeek or Google Gemini? - In August 2026, Google Gemini had more branded searches than DeepSeek among AI chat assistants worldwide. Google Gemini was estimated to have 644M branded searches compared to DeepSeek’s 18.3M, and held a 26.5% Share of Search versus DeepSeek’s 0.75%. - Google Gemini was ahead of DeepSeek in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, DeepSeek’s estimated Share of Search among AI chat assistants worldwide moved from 1.2% to 0.75%, and its estimated monthly branded searches moved from 28.3M to 18.3M. - Across the 11 months ending August 2026, Google Gemini’s estimated Share of Search among AI chat assistants worldwide moved from 28.3% to 26.5%, and its estimated monthly branded searches moved from 686M to 644M. ## How did search popularity change for AI chat assistants worldwide in August 2026? - In August 2026, DeepSeek fell from 5th to 6th among AI chat assistants worldwide. ## Month by month | Month | DeepSeek estimated searches | DeepSeek Share of Search | DeepSeek rank | Google Gemini estimated searches | Google Gemini Share of Search | Google Gemini rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 28.3M | 1.2% | 5 | 686M | 28.3% | 2 | | Nov 2025 | 27.8M | 1.3% | 5 | 537M | 24.4% | 2 | | Dec 2025 | 22.8M | 1% | 5 | 568M | 25.8% | 2 | | Jan 2026 | 22.6M | 1% | 5 | 593M | 26.4% | 2 | | Feb 2026 | 18.7M | 0.85% | 6 | 549M | 24.9% | 2 | | Mar 2026 | 22.9M | 0.93% | 6 | 656M | 26.6% | 2 | | Apr 2026 | 27.6M | 1.1% | 6 | 748M | 29.1% | 2 | | May 2026 | 27.5M | 0.95% | 5 | 798M | 27.4% | 2 | | Jun 2026 | 22.5M | 0.87% | 5 | 761M | 29.3% | 2 | | Jul 2026 | 18.4M | 0.75% | 5 | 648M | 26.5% | 2 | | Aug 2026 | 18.3M | 0.75% | 6 | 644M | 26.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using DeepSeek’s and Google Gemini’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeepSeek**: Measured on the search terms “chat deepseek”, “deep seek”, “deep seek ai”, “DeepSeek”, “deepseek ai”, “deepseek ai chat”, “deepseek app”, “deepseek chat”, “deepseek com”, “deepseek download”, “deepseek free”, “deepseek r1” and “deepseek v3”, summed into one figure. - **Google Gemini**: Measured on the search terms “ai gemini”, “bard ai”, “Gemini”, “gemini 2.5 pro”, “gemini 3”, “gemini 3 pro”, “gemini advanced”, “gemini ai”, “gemini ai app”, “gemini ai chat”, “gemini ai free”, “gemini ai image”, “gemini ai photo”, “gemini ai photos”, “gemini app”, “gemini bard”, “gemini chat”, “gemini deep research”, “gemini download”, “gemini google”, “gemini google com”, “gemini image generator”, “gemini live”, “gemini pro”, “gemini ultra”, “gemini.google.com”, “google ai gemini”, “google bard”, “google gemini”, “google gemini ai” and “google gemini app”, summed into one figure. - [DeepSeek profile](/demand/global-en/brands/deepseek) - [Google Gemini profile](/demand/global-en/brands/google-gemini) - [All AI chat assistants worldwide](/demand/global-en/categories/ai-chat-assistants): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, DeepSeek or Google Gemini? In August 2026, Google Gemini had more branded searches than DeepSeek among AI chat assistants worldwide. Google Gemini was estimated to have 644M branded searches compared to DeepSeek’s 18.3M, and held a 26.5% Share of Search versus DeepSeek’s 0.75%. ## Cite this page Brandwave. "DeepSeek vs Google Gemini: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/deepseek-vs-google-gemini This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/deepseek-vs-google-gemini. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.