---
title: "DeepL vs Papago: Which is more popular by branded search?"
description: "Which is more popular in search, DeepL or Papago? Compare estimated monthly branded-search demand and Share of Search inside the Online translation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/deepl-vs-papago"
publisher: "Brandwave"
---

# DeepL vs Papago: Which is more popular by branded search?

Which is more popular in search, DeepL or Papago? Compare estimated monthly branded-search demand and Share of Search inside the Online translation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DeepL and Papago
- **Competitive set**: Online translation tools
- **Market**: Global
- **Month measured**: Aug 2026
- **DeepL Share of Search**: 7.4%
- **Papago Share of Search**: 0.2%

## Which is more popular in search, DeepL or Papago?

- In August 2026, DeepL had more branded searches than Papago among online translation tools worldwide. DeepL was estimated to have 18.7M branded searches compared to Papago’s 513K, and held a 7.4% Share of Search versus Papago’s 0.2%.
- DeepL was ahead of Papago in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among online translation tools worldwide moved from 9.6% to 7.4%, and its estimated monthly branded searches moved from 31.2M to 18.7M.
- Across the 11 months ending August 2026, Papago’s estimated Share of Search among online translation tools worldwide moved from 0.24% to 0.2%, and its estimated monthly branded searches moved from 785K to 513K.

## How did search popularity change for online translation tools worldwide in August 2026?

- In August 2026, DeepL lost estimated Share of Search among online translation tools worldwide, from 11.3% to 7.4%.
- Estimated monthly branded searches for Papago worldwide fell 34.6% over 11 measured months, from 785K to 513K in August 2026.

## Month by month

| Month | DeepL estimated searches | DeepL Share of Search | DeepL rank | Papago estimated searches | Papago Share of Search | Papago rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 31.2M | 9.6% | 2 | 785K | 0.24% | 5 |
| Nov 2025 | 28.4M | 8.9% | 2 | 796K | 0.25% | 5 |
| Dec 2025 | 24.6M | 7.9% | 2 | 692K | 0.22% | 5 |
| Jan 2026 | 27.8M | 8.8% | 2 | 773K | 0.24% | 5 |
| Feb 2026 | 24.6M | 7.9% | 2 | 651K | 0.21% | 5 |
| Mar 2026 | 31.2M | 9.7% | 2 | 746K | 0.23% | 5 |
| Apr 2026 | 26.7M | 8.5% | 2 | 595K | 0.19% | 5 |
| May 2026 | 28M | 8.8% | 2 | 606K | 0.19% | 5 |
| Jun 2026 | 28M | 10.6% | 2 | 526K | 0.2% | 5 |
| Jul 2026 | 30.3M | 11.3% | 2 | 539K | 0.2% | 5 |
| Aug 2026 | 18.7M | 7.4% | 2 | 513K | 0.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DeepL’s and Papago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DeepL**: Measured on the search terms “deepl”, “deepl ai”, “deepl app”, “deepl com”, “deepl software”, “deepl translator” and “translator deepl”, summed into one figure.
- **Papago**: Measured on the search terms “naver papago”, “papago”, “papago app”, “papago naver com”, “papago software”, “papago translator” and “translator papago”, summed into one figure.

- [DeepL profile](/demand/global-en/brands/deepl)
- [Papago profile](/demand/global-en/brands/papago)
- [All online translation tools worldwide](/demand/global-en/categories/online-translation-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DeepL or Papago?

In August 2026, DeepL had more branded searches than Papago among online translation tools worldwide. DeepL was estimated to have 18.7M branded searches compared to Papago’s 513K, and held a 7.4% Share of Search versus Papago’s 0.2%.

## Cite this page

Brandwave. "DeepL vs Papago: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/deepl-vs-papago

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/deepl-vs-papago. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.