---
title: "Deel vs Fragomen: Which is more popular by branded search?"
description: "Which is more popular in search, Deel or Fragomen? Compare estimated monthly branded-search demand and Share of Search inside the Immigration software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/deel-vs-fragomen"
publisher: "Brandwave"
---

# Deel vs Fragomen: Which is more popular by branded search?

Which is more popular in search, Deel or Fragomen? Compare estimated monthly branded-search demand and Share of Search inside the Immigration software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Deel and Fragomen
- **Competitive set**: Immigration software
- **Market**: Global
- **Month measured**: Aug 2026
- **Deel Share of Search**: 87.2%
- **Fragomen Share of Search**: 10.9%

## Which is more popular in search, Deel or Fragomen?

- In August 2026, Deel had more branded searches than Fragomen among immigration software worldwide. Deel was estimated to have 323K branded searches compared to Fragomen’s 40.5K, and held an 87.2% Share of Search versus Fragomen’s 10.9%.
- Deel was ahead of Fragomen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among immigration software worldwide moved from 86.3% to 87.2%, and its estimated monthly branded searches moved from 319K to 323K.
- Across the 11 months ending August 2026, Fragomen’s estimated Share of Search among immigration software worldwide moved from 11% to 10.9%, and its estimated monthly branded searches held steady at 40.5K.

## How did search popularity change for immigration software worldwide in August 2026?

Neither Deel nor Fragomen moved beyond provider rounding among immigration software in Aug 2026.

## Month by month

| Month | Deel estimated searches | Deel Share of Search | Deel rank | Fragomen estimated searches | Fragomen Share of Search | Fragomen rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 319K | 86.3% | 1 | 40.5K | 11% | 2 |
| Nov 2025 | 319K | 86.8% | 1 | 40.5K | 11% | 2 |
| Dec 2025 | 319K | 86.8% | 1 | 40.5K | 11% | 2 |
| Jan 2026 | 320K | 84.4% | 1 | 49.5K | 13.1% | 2 |
| Feb 2026 | 320K | 86.8% | 1 | 40.5K | 11% | 2 |
| Mar 2026 | 322K | 84.8% | 1 | 49.5K | 13% | 2 |
| Apr 2026 | 321K | 85% | 1 | 49.5K | 13.1% | 2 |
| May 2026 | 485K | 90.9% | 1 | 40.5K | 7.6% | 2 |
| Jun 2026 | 321K | 87.1% | 1 | 40.5K | 11% | 2 |
| Jul 2026 | 320K | 87.1% | 1 | 40.5K | 11% | 2 |
| Aug 2026 | 323K | 87.2% | 1 | 40.5K | 10.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Deel’s and Fragomen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Deel**: Measured on the search terms “Deel”, “deel app”, “deel com”, “deel company”, “deel contractor management”, “deel contractors”, “deel cost”, “deel costs”, “deel demo”, “deel employer of record”, “deel eor”, “deel global payroll”, “deel hr”, “deel hr company”, “deel payroll”, “deel prices”, “deel pricing”, “deel software”, “deel website”, “deel.com”, “global payroll deel”, “let's deel”, “letsdeel” and “payroll deel”, summed into one figure.
- **Fragomen**: Measured on the search term “fragomen”.

- [Deel profile](/demand/global-en/brands/deel)
- [Fragomen profile](/demand/global-en/brands/fragomen)
- [All immigration software worldwide](/demand/global-en/categories/immigration-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Deel or Fragomen?

In August 2026, Deel had more branded searches than Fragomen among immigration software worldwide. Deel was estimated to have 323K branded searches compared to Fragomen’s 40.5K, and held an 87.2% Share of Search versus Fragomen’s 10.9%.

## Cite this page

Brandwave. "Deel vs Fragomen: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/deel-vs-fragomen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/deel-vs-fragomen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.