---
title: "Décor vs Rubbermaid: Which is searched more?"
description: "Which is more popular in search, Décor or Rubbermaid? Compare estimated monthly branded-search demand and Share of Search inside the Food storage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/decor-vs-rubbermaid"
publisher: "Brandwave"
---

# Décor vs Rubbermaid: Which is searched more?

Which is more popular in search, Décor or Rubbermaid? Compare estimated monthly branded-search demand and Share of Search inside the Food storage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Décor and Rubbermaid
- **Competitive set**: Food storage brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Décor Share of Search**: 9.4%
- **Rubbermaid Share of Search**: 2.8%

## Which is more popular in search, Décor or Rubbermaid?

- In September 2026, Décor had more branded searches than Rubbermaid among food storage brands worldwide. Décor was estimated to have 165K branded searches compared to Rubbermaid’s 49.5K, and held a 9.4% Share of Search versus Rubbermaid’s 2.8%.
- Décor was ahead of Rubbermaid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Décor’s estimated Share of Search among food storage brands worldwide moved from 9.8% to 9.4%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Rubbermaid’s estimated Share of Search among food storage brands worldwide moved from 2.9% to 2.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

## How did search popularity change for food storage brands worldwide in September 2026?

- In September 2026, Rubbermaid lost estimated Share of Search among food storage brands worldwide, from 3.5% to 2.8%.
- Estimated monthly branded searches for Décor worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Month by month

| Month | Décor estimated searches | Décor Share of Search | Décor rank | Rubbermaid estimated searches | Rubbermaid Share of Search | Rubbermaid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 9.8% | 3 | 60.5K | 2.9% | 6 |
| Nov 2025 | 165K | 8.1% | 3 | 60.5K | 3% | 6 |
| Dec 2025 | 201K | 10.2% | 3 | 60.5K | 3.1% | 6 |
| Jan 2026 | 201K | 8.7% | 3 | 60.5K | 2.6% | 6 |
| Feb 2026 | 165K | 8.6% | 3 | 49.5K | 2.6% | 6 |
| Mar 2026 | 165K | 8.2% | 3 | 60.5K | 3% | 6 |
| Apr 2026 | 165K | 9.2% | 3 | 60.5K | 3.4% | 5 |
| May 2026 | 165K | 9.4% | 3 | 60.5K | 3.4% | 5 |
| Jun 2026 | 165K | 9.8% | 3 | 49.5K | 2.9% | 6 |
| Jul 2026 | 165K | 10.1% | 3 | 49.5K | 3% | 6 |
| Aug 2026 | 165K | 9.6% | 3 | 60.5K | 3.5% | 6 |
| Sep 2026 | 165K | 9.4% | 3 | 49.5K | 2.8% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Décor’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Décor**: Measured on the search term “decor”.
- **Rubbermaid**: Measured on the search term “rubbermaid”.

- [Décor profile](/demand/global-en/brands/decor)
- [Rubbermaid profile](/demand/global-en/brands/rubbermaid)
- [All food storage brands worldwide](/demand/global-en/categories/food-storage-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Décor or Rubbermaid?

In September 2026, Décor had more branded searches than Rubbermaid among food storage brands worldwide. Décor was estimated to have 165K branded searches compared to Rubbermaid’s 49.5K, and held a 9.4% Share of Search versus Rubbermaid’s 2.8%.

## Cite this page

Brandwave. "Décor vs Rubbermaid: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/decor-vs-rubbermaid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/decor-vs-rubbermaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.